Do you want to sharpen up your ‘social skills’ and make sure you’re not missing a trick? Well this 5-day Social Media Special is designed to do just that and it will bring you up to speed on all the latest tips and techniques guaranteed to improve your social media performance.
Bookable as a whole course, or as a pick and mix of different full day, morning or afternoon sessions the Social Media Special is ideal for PR and communications teams, journalists, freelancers, start-ups, SMEs, charities, NGOs and many others.
We keep jargon and ‘tech-speak’ to a minimum and focus on delivering effective practical skills in a fun and accessible way. It is not designed for total newcomers to social media so a basic working knowledge of the main platforms is essential.
Dates: Monday 12 – Friday 16 March 2018
You don’t know what you don’t know until you find out what you’ve been missing. Then you wonder how on earth you ever managed before and that it could be so easy. Well that’s what people say about today’s course: It’s a ‘game changer’
If you struggle to keep up with all the changes in social media, or just need some help and want to refresh your skills and discover the latest tips and tricks then this course is for you.
Expanding on the basics offered in the morning, this course digs a bit deeper so if you want to find something or someone on social media you have to get smart and this will give you the inside track on how to do it.
Packed with tips and tools, you’ll learn advanced search and listening techniques for Twitter, Facebook, Instagram and Google and wonder how you ever managed to find anything before. It will also tell you what to watch out for and cover basic but critical verification techniques so you don’t get fooled.
Starting with an overview of the current social media landscape and where to find your audience, today you will learn how to build a really effective Social Media Content Strategy
In the battle of the social media giants, Instagram, with over 800 million monthly active users, is still the one to watch as it continues to pile on the numbers and throw Snapchat’s growth into the shade.
This, in no small part, is attributable to Instagram copying Snapchat’s best ideas – ‘stories’, face filters, location tags – and it’s also far easier for brands and business to use so opportunities abound. Packed full of best practice examples and visual storytelling tips and techniques, this popular course will:
And we’ll also demystify Snapchat and show you why there’s still something in it for you.
This is your chance to really polish up your social skills. In addition to reviewing case studies and examples of best practice, this is your opportunity to audit and review work you’ve created and discover how to make it more effective. The morning is all about creating and optimizing really shareable content and the afternoon is devoted to honing your writing skills.
Making Shareable Content
(Please note this course does not cover filming or editing video because that will be covered on Friday)
If you want to stop people scrolling past your content you have to hook them in and grab their attention immediately, so if your headline doesn’t work then you’ve lost them.
This course will help brush up your writing skills and show what really works in the battle for attention. With plenty of hands-on headline writing practice and immediate feedback you’ll learn a few simple but effective tricks to make your content stand out from the noise on Facebook, Twitter and other platforms.
(NB this course focuses on writing for social media platforms and channels, not websites or blogs)
This session is designed to explore what makes a video go viral and how can we apply those qualities to our own content – increasingly vital for media, PR and marketing professionals.
The course will identify the common qualities of current successful, viral video and explores if there are variables in each case. It looks at the tricks and techniques of engaging an audience with video on a second by second basis and how these techniques can be used in viral video planning and production. We explore what types of videos work best on which platforms.
What is Viral Video?
Understanding the audience
Viral Video common values
Narrative structure and how to best engage the audience
When, where and why of online video publishing
Which video on which social platform and when to publish
Sue Llewellyn is a former BBC reporter and producer with over 15 years experience as a journalist in the TV newsroom.
Since leaving the BBC nine years ago, she has worked with leadership teams to create top level digital strategy and bespoke social media training for a wide range of clients including: BBC News, BBC Radio, The Financial Times, RTÉ, Foreign and Commonwealth Office, Team GB, the FA, British Council, BBC Academy, Bank of England, Immediate Media group and many others.
She pioneered the introduction of ‘Twitter Masterclasses’ in the heart of the BBC newsroom and since 2009 has been responsible for designing and leading social media training across the corporation.
To date she has personally trained over 5000 journalists, programme-makers, PRs, NGOs, editors and executives including many of the top names in British broadcasting. She is also a regular speaker at conferences in the UK and Europe on the psychology of social media and how journalists and newsrooms can best use it to engage their audiences.
Half day: £230 plus VAT
One day: £390 plus VAT
Two days: £695 plus VAT
Multiple days: Discounts available