This course helps you to write better, tighter and more sharply, to develop the skills to handle different writing styles and shows you how to improve all aspects of your written communication, whatever the audience.
This course is for everyone who has been writing for an agency or in-house for between six months and two years, who wants to assess how they are doing. It also helps you to deal with a range of writing styles, from news releases and case studies to blogs and social media posts.
Taking your writing to the next level – where to start
Grabbing your readers’ attention and retaining it
Structuring for success
Language and style
How to add sparkle to your press releases
Writing for online – blogging, tweeting and posting
Alternative print formats
Learn what journalists want to see, get your press releases picked up and published.
Increase your search ranking, learn the tricks and tips for every stage of the content production to see your work rank higher.
"A really enjoyable training course with some great insights as to how we can work better as a team."
"A very useful course."