Businesses need to be able to communicate about their performance to a wide array of audiences, both inside and outside of their own organisations. PR and communications specialists have to be literate in the language of business in order to effectively participate in communicating their, often complex, messages to sophisticated audiences.
This course is for PR and communications professionals, primarily from quoted companies, who want to understand how business performance is measured and how to improve their role in communicating about it.
Who uses financial information?
Finance – the language of business
Drivers of value
When things go wrong
Learn the best practices, advance your PR knowledge as we examine the best practices of PR.
Use the right tools, understand the key channels and how to use them to cover your campaign.
Learn to simplify and clarify your written work to make your writing resonate with your customers and colleagues.
"Really brilliant day - I have learnt so much about writing press releases that I can take back and use in so many aspects of what I do."
"I really enjoyed the workshop, with relevant practical exercises and tailored feedback. The trainer gave me food for thought to go away and put into action improving my PR writing within the context of today's news cycle and wider digital society."
"Great balance of practical and theory as we were given the opportunity to write a press release ourselves and get individual feedback."
"Extremely engaging tutor, a huge amount of valuable advice. Spoke with real enthusiasm and clarity. Will be really useful in my role."
"I found the course thoroughly insightful and engaging. I especially appreciated the journalist running the course."
"A really informative and great day. The course was easy to follow and there were plenty of opportunities to ask questions if needed."
"Andy is a great tutor who provides brilliant content. This is my second workshop with him and I hope to have more in the future."
"A fantastic and really worthwhile course, I have learnt so much from just one day! Really comprehensive."
"Very useful looking at release writing from a journalist's point of view. Allowed me to see what I was doing well and what changes I could make."