This two-day News and Feature Writing course covers the fundamental introduction to applying your writing to a range of styles, covering the essentials of article structure, style and vocabulary. With companies and organisations focusing on content marketing, this course will equip you to write clear and engaging copy.
An essential course for anyone who is writing for an audience – PRs, marketers, business executives and specialists who have to write news and feature articles, and those expected to share knowledge and expertise to wider the world.
We understand what makes a media success. As the national news agency for the UK and Ireland our client list includes every national news provider across TV and radio, as well as every national newspaper.
PA Training is Europe’s leading company for journalism, multimedia and public relations with courses delivered by thought leaders at the forefront of public relations.
Small class sizes mean you’ll benefit from an in-depth teaching experience with real-life scenarios and practical exercises.
Only the very latest developments are taught, with delegates scoring the content of our News and Feature Writing course 9.4 out of 10 on average.
News Writing Introduction
How to organise your copy to make it engaging and readable
The art of Introduction Writing
Dealing with numbers, detail and quotes in copy
Different styles of news writing – delayed drop and narrative intros
The principles of writing with style
How do we define a feature and understanding the purpose of features
Understanding the diamond structure and how to execute it
Learn what journalists want to see, get your press releases picked up and published.
Make dull copy sparkle. learn to tread the fine line between rewriting and heavy subbing.
Maximise the impact of your copy, get to grips with new technologies and sharpen your writing style.
"The techniques I have learnt have been really useful and have already improved my writing immensely."
"A very good and informative course on news and feature writing. I’ve learnt how to properly structure a story."
"Engaging tutor with a wealth of knowledge - the tutor explained things very well."
"I learnt an incredible amount in the two days. The most valuable lesson I have gained is how to structure both long and short form writing."
"The course managed to make points relevant to my daily tasks while inspiring different, more effective work I could take up."
"The course has really opened my eyes to the carious techniques writers use to create great copy."
Our training courses are held at the Press Association main office located in London, Victoria.
Bespoke training gives you the option of delivering the course either onsite or offsite at your preferred location.
If you have any questions, please don’t hesitate to contact us and one of our dedicated team members will be in touch.