The essential news and feature writing guide, this two-day course delivers a foundation in a range of writing styles. It covers the essentials of article structure, style and vocabulary. With companies and organisations focusing on content marketing, this course will equip you to write clear, readable and engaging copy.
This course is for anyone who is writing for an audience – PRs, marketeers, business executives and specialists who have to write news and feature articles, and those expected to share their knowledge and expertise with the wider world.
Understanding the inverted pyramid style of news writing
How to organise your copy to make it interesting and readable
Getting off to a good start – the art of intro writing
Dealing with numbers, detail and quotes in copy
Different styles of news writing – delayed drop and narrative intros
The principles of writing with style
How do we define a feature and understanding the purpose of features
Understanding the diamond structure and how to execute it
Learn what journalists want to see, get your press releases picked up and published.
Make dull copy sparkle. learn to tread the fine line between rewriting and heavy subbing.
Maximise the impact of your copy, get to grips with new technologies and sharpen your writing style.
"The course managed to make points relevant to my daily tasks while inspiring different, more effective work I could take up."
"The course has really opened my eyes to the carious techniques writers use to create great copy."