This course is designed to explore what makes a video go viral and how can we apply those qualities to our own content – increasingly vital for media, PR and marketing professionals.
The course will identify the common qualities of current successful, viral video and explores if there are variables in each case. It looks at the tricks and techniques of engaging an audience with video on a second by second basis and how this technique can be used in viral video planning and production. We explore what types of videos work best on which platforms.
What is Viral Video?
Understanding the audience
Viral Video common values
Narrative structure and how to best engage the audience
When, where and why of online video publishing
Learn to shoot video, take top quality photos, create 360-degree photos, record audio and understand the basics of live streaming.
Understand what works – and what doesn’t – in social media.
"Really brilliant day - I have learnt so much about writing press releases that I can take back and use in so many aspects of what I do."
"I really enjoyed the workshop, with relevant practical exercises and tailored feedback. The trainer gave me food for thought to go away and put into action improving my PR writing within the context of today's news cycle and wider digital society."
"Great balance of practical and theory as we were given the opportunity to write a press release ourselves and get individual feedback."
"Extremely engaging tutor, a huge amount of valuable advice. Spoke with real enthusiasm and clarity. Will be really useful in my role."
"I found the course thoroughly insightful and engaging. I especially appreciated the journalist running the course."
"A really informative and great day. The course was easy to follow and there were plenty of opportunities to ask questions if needed."
"Andy is a great tutor who provides brilliant content. This is my second workshop with him and I hope to have more in the future."
"A fantastic and really worthwhile course, I have learnt so much from just one day! Really comprehensive."
"Very useful looking at release writing from a journalist's point of view. Allowed me to see what I was doing well and what changes I could make."