This two-day course offers an intensive introduction to PR in all its forms. The introduction to PR course looks at the principles and practice of public relations in the modern media environment using a mixture of presentation, seminars and practicals. It looks at how social media and online campaigns is now an essential part of the PR mix.
This course is for anyone who wants to get up to speed quickly on the fundamentals of public relations. Suitable for those involved in PR full time or for other executives who want a better understanding of how PR works.
What is PR? Definitions and examples of how PR works and why it sometimes fails
Tools and channels – different ways of delivering effective public relations
PR planning, how to develop a campaign
How to measure the value of your PR
Press Releases, the good, bad and the ugly
Media relations in action
How to deal with the press and what makes news?
Tips on interviews and crisis management
"Excellent and varied course with a thorough and in-depth look at PR. The tutor was great - I wasn't afraid to ask any questions and the atmosphere was always friendly."