This practical, skills-led course will help you create effective headlines that sell content and attracts readers across print, online and digital media.
Journalists and sub-editors from all sectors who want to improve every aspects of their headline writing, especially online. Also relevant for those working in public relations and marketing.
The formula for writing effective, attention-grabbing news headlines
How to make all your news headlines fulfil their objectives
The difference between writing headlines for print, online and apps
Why all routes to the reader require different headline styles
Why SEO is crucial for headlines and standfirsts
A basic introduction to SEO that will help your headlines to stand out
Understanding the new rules for feature headlines
How to write headlines that convince readers to read – and stay with long-form features
How to use puns in a SEO-driven world
SEO may not understand puns but there are ways of using the subeditor’s favourite
Why every headline on a page/screen is an opportunity to sell content to the reader
Making sure you don’t miss a chance to promote your content
Writing better coverlines, standfirsts (sells), picture captions, pulled quotes and contents page lines
It’s not just about writing great headlines. Every element on the page/screen has to pull its weight.
"A good tutor, interesting course content, good class size, plenty of opportunities to ask questions."
"A brilliant and very useful course which was perfectly tailored to my requirements."