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Sport Content Distribution

Increased awareness and exposure of your sports content via our multimedia content feeds

Enhance the exposure of your sport news through a content distribution package with PA Media. With your articles released through our newswire, it will be accessed by an extensive network of national and international media organisations hungry for the latest sports news.


Why do clients partner with PA Media?

Credible exposure

As the national news agency for the UK and Ireland, our multimedia content feeds are picked up by all national newsrooms and a number of regionals, plus global publishers and broadcasters who trust our coverage for its speed and accuracy.

Increased engagement

With a range of titles picking up our sports content to shape their news output, this can give your content increased engagement with print, online and TV audiences you might previously not have been able to reach.

Extensive coverage

We distribute our content to over 5,000 journalists across the UK and Ireland, and much more. With this exposure to such an extensive network, you can be confident that your content is reaching a wide range of titles and news outlets from one reputable source.

What content can I share?

Our news feeds are the go-to source for platforms looking to build and enhance their multimedia coverage. Through a sport content distribution package with PA Media, content you share can include the following:


Words are the foundation of all stories and news and media outlets are always on the look out for great stories to share with their audience. With a sport content distribution package, you can share a press release via our newswire to ensure your unique story is discovered.


Strong imagery brings a story to life and can help it achieve increased engagement with readers. Accompany your press release with images to enrich your content and boost its presence and expand its reach.


Video is one of the most popular and engaging forms of content for audiences and can be used for both online and broadcast platforms. Share your video content in raw newsroom ready or consumer ready format to our video portal that is regularly accessed by media outlets looking for new and original video content to captivate their audience.

Compare our different distribution packages

Multimedia Hosting & Distribution

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Online Press Centre

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Press Release Distribution

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Video Distribution

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Content accessed via Mediaselect Mediaselect Newswire Video Portal
High-resolution images
Press releases (PDF or Word document)
Ongoing visibility of content 28 days
Visible on Explore*
Managed service Optional Optional
Subscription required Optional

Enhance your coverage further:

  • Timed releases: Distribute your content at specific times that are known to achieve optimum exposure for news coverage.
  • Easy upload: Take the admin of Press Release Distribution out of your working day through our dedicated press release platform, which makes uploading your release simple.
  • Training: A press release package entitles you to a special discount off PA Training’s Effective Press Release Writing course, which provides you with best practice advise on creating newsworthy stories.
  • Customer support: We are always happy to work closely with you to ensure your Press Release Distribution plans are achieving the best possible results.

Get started by selecting your package

One-off press release

press release


One-off press release

£450 per press release
  • Expand the reach of your press release through our newswire

  • Accessed by all national newsrooms and many regionals

  • A cost-effective solution for PR and comms professionals

Submit your press release
Distribution package

Distribution package

  • All the benefits of a one-off press release at a lower per release cost

  • Listing on the partner index with branding and profile

  • Access to operational support

Get in touch for a tailored quote
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Looking for content creation solutions for your campaign?

The Assignments division of PA Media produces exceptional creative and editorial content that delivers big results. We specialise in advising on the editorial worthiness of projects as well as delivering a range of visual content, from fast turnaround photo shoots and edits to full scale commercial video projects.

Find out more about our award-winning creative content solutions:

Get in touch today by filling out the form below: