Exclusive lifestyle content available from PA's specialist journalists

Outstanding lifestyle content

PA’s Lifestyle team has unrivalled celebrity and events access, cutting-edge subject knowledge, social media expertise – and we’re based in the heart of the newsroom.

 

This allows us to create high-value, topical and extremely shareable digital content. Our ready-to-publish articles are accompanied by quality images, social embeds and video.

 

We deliver fast reactive pieces, quizzes, Q&As, interviews, insider tips and confessions from the stars, video-led features, social media reaction stories, how-tos, thought-provoking opinion pieces, funny lists and more.

 

Constantly updated, always on trend – PA’s lifestyle content offers a simple, cost-effective way of captivating your readers.

  • Make-up artist Patrick Starrr and Katy Perry talk beauty as he gives her a glowing makeover
    Patrick Starrr is here to teach you all about make-up and he has an impressively famous model – Katy Perry. Patrick filmed one of his signature make-up tutorials with singer Katy as part of a four-day livestream to promote her new album, Witness, in which she was filmed by 41...
  • A life in books: The late Paddington author Michael Bond on his earliest reading memories
    Michael Bond was still dreaming up new adventures for his most famous creation – Paddington Bear – right up until his death at the age of 91. His publisher HarperCollins announced that the author died at home on Tuesday after a short illness. His daughter, Karen Jankel, told the Guardian: “For...
  • Interested in voluntourism? Katherine Jenkins says it’s time to do your bit for Africa
    Sitting back on a sun lounger and lazily soaking up rays could be a holiday anachronism in years to come. Eager to make the most of leisure time and give something back to the world, more tourists are turning to voluntourism holidays. According to a recent survey by Avios, 69%...
  • 5 minutes with Amanda Barrie: Love, work and ageing well
    Former Coronation Street and Bad Girls star Amanda Barrie may be 81, but she’s having the time of her life. She’s recently appeared on The Baby Boomers’ Guide To Growing Old,  BBC’s fly-on-the-wall documentary, The Real Marigold Hotel and Holby City. Amanda, who played Alma Sedgewick in Corrie for two...
  • Experts are worried Netflix’s new film To The Bone will ‘trigger’ anorexia
    Netflix’s new film To The Bone – about a 20-year-old woman called Ellen, played by Lily Collins, who’s in the grip of anorexia – isn’t out until next month, but the trailer alone is already causing a stir. Some eating disorder experts have suggested it should come with a ‘trigger...
  • John McEnroe got burned by Serena Williams: 5 more times she put the haters back in their place
    John McEnroe has learned the hard way that to serve sass to Serena Williams will earn you a blasting return. Speculating on how Serena would fare on the men’s circuit, he told US radio station NPR: “If she played the men’s circuit she’d be, like, 700 in the world. ”“I...

Five key areas are covered:

Travel

Our specialist journalists travel the world, gathering detailed local knowledge, so our destination guides and themed round-ups are packed with insightful tips and colour. We also offer topical pieces, often linked to celebrity holidays or TV shows. Our advice is from leading travel experts or the stars. Fun pieces keep our content lively, while our quizzes are an irresistible challenge!

  • Interested in voluntourism? Katherine Jenkins says it’s time to do your bit for Africa
    Sitting back on a sun lounger and lazily soaking up rays could be a holiday anachronism in years to come. Eager to make the most of leisure time and give something back to the world, more tourists are turning to voluntourism holidays. According to a recent survey by Avios, 69%...

Travel

Our specialist journalists travel the world, gathering detailed local knowledge, so our destination guides and themed round-ups are packed with insightful tips and colour. We also offer topical pieces, often linked to celebrity holidays or TV shows. Our advice is from leading travel experts or the stars. Fun pieces keep our content lively, while our quizzes are an irresistible challenge!

  • Katy Perry and Lorde rocked skintight onstage but would you try the catsuit trend?
    Jumping around on the Pyramid Stage, belting out hit after hit, Katy Perry shone (quite literally) at Glastonbury this year in a sparkly silver and flesh-coloured catsuit, topped off with a purple body harness and matching cap. On the Other Stage, Lorde chose a black and pink floral jumpsuit for...

Fashion & beauty

Stay on trend with our stunning fashion and beauty features, based on up-to-the-minute ideas from the industry’s most famous designers and experts. Celebrity get-the looks and beauty confessions, step-by-step video guides and shopping round-ups, newsy pieces and analysis of the trends from the glitziest events, will keep your readers at the forefront of fashion.

Fashion & beauty

Stay on trend with our stunning fashion and beauty features, based on up-to-the-minute ideas from the industry’s most famous designers and experts. Celebrity get-the looks and beauty confessions, step-by-step video guides and shopping round-ups, newsy pieces and analysis of the trends from the glitziest events, will keep your readers at the forefront of fashion.

Food & drink

Talking to the world’s top chefs as well as the hottest rising talent and bloggers, PA provides must-read food and drink content. We have new ideas, recipes, how-to videos and tips from leading restaurants, plus advice from our resident wine and spirits writer. Our social media reactive pieces will keep your readers amused – and bang up-to-date on what’s happening in the food world right now.

  • 7 ways to tell the difference between coeliac disease and gluten intolerance
    If you have digestive problems after eating things like bread, pasta or cereal, there’s a chance you might be intolerant to gluten or have coeliac disease. But how do you tell the difference?Both conditions can have similar symptoms, including diarrhoea, nausea, vomiting, fatigue, headaches, mouth ulcers, stomach pain and bloating. The...

Food & drink

Talking to the world’s top chefs as well as the hottest rising talent and bloggers, PA provides must-read food and drink content. We have new ideas, recipes, how-to videos and tips from leading restaurants, plus advice from our resident wine and spirits writer. Our social media reactive pieces will keep your readers amused – and bang up-to-date on what’s happening in the food world right now.

  • Britain’s fastest woman Dina Asher-Smith on switching off with friends and music
    British sprinter Dina Asher-Smith, aka Britain’s fastest woman, might be only 21 years old but she already boasts a bulging trophy cabinet that includes Olympic and world championship bronze, and a gold medal from last year’s European Championships. MullerShe’s also spent the past few years juggling studies for a history degree...

Health & wellbeing

Olympic heroes, the UK’s best-known personal trainers, leading doctors and renowned psychologists are all on hand to help us provide inspiring wellbeing advice. Showbiz stars tell us their health, wellness and body-confidence secrets. Our expert journalists are on top of the latest health news and trending stories on social media. Every piece we write is trustworthy. And we know how to make health writing fun too!

Health & wellbeing

Olympic heroes, the UK’s best-known personal trainers, leading doctors and renowned psychologists are all on hand to help us provide inspiring wellbeing advice. Showbiz stars tell us their health, wellness and body-confidence secrets. Our expert journalists are on top of the latest health news and trending stories on social media. Every piece we write is trustworthy. And we know how to make health writing fun too!

Life

Here’s where we tackle all the key issues – relationships (and how to find and keep them), friendships, careers, parenting (both the ups and downs). We’re opinionated and real, so your readers will instantly connect with what we are talking about. Of course, celebrities give us their insights and innermost thoughts too. Plus, there are lots of practical home and finance how-tos in this channel to keep your readers’ lives on track.

  • John McEnroe got burned by Serena Williams: 5 more times she put the haters back in their place
    John McEnroe has learned the hard way that to serve sass to Serena Williams will earn you a blasting return. Speculating on how Serena would fare on the men’s circuit, he told US radio station NPR: “If she played the men’s circuit she’d be, like, 700 in the world. ”“I...

Life

Here’s where we tackle all the key issues – relationships (and how to find and keep them), friendships, careers, parenting (both the ups and downs). We’re opinionated and real, so your readers will instantly connect with what we are talking about. Of course, celebrities give us their insights and innermost thoughts too. Plus, there are lots of practical home and finance how-tos in this channel to keep your readers’ lives on track.

How do I receive PA’s lifestyle content?

Our digital lifestyle articles can be taken through PA Ready. Designed for organisations looking to access and publish complete multimedia articles on demand, PA takes the complexities out of content production. With up to five rich media assets attached to every story, your platform can instantly access the latest stories, helping it to become more up-to-date, more engaging and more shareable.

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