Exclusive lifestyle content from PA's specialist journalists

Outstanding lifestyle content

PA’s Lifestyle team has unrivalled celebrity and events access, cutting-edge subject knowledge, social media expertise – and we’re based in the heart of the newsroom.

 

This allows us to create high-value, topical and extremely shareable digital content. Our ready-to-publish articles are accompanied by quality images, social embeds and video.

 

We deliver fast reactive pieces, quizzes, Q&As, interviews, insider tips and confessions from the stars, video-led features, social media reaction stories, how-tos, thought-provoking opinion pieces, funny lists and more.

 

Constantly updated, always on trend – PA’s lifestyle content offers a simple, cost-effective way of captivating your readers.

  • Victoria Derbyshire’s 5 wellbeing boosts
    Broadcaster Victoria Derbyshire is, quite simply, very happy to be alive. The 48-year-old was diagnosed with breast cancer two years ago, and after treatment including a mastectomy, chemotherapy and radiotherapy – which were all documented with sometimes brutal honesty in a series of video diaries watched by an amazing 17...
  • We went to Rihanna’s beauty launch and it was crazy
    A couple of weeks ago, on the day her Fenty Beauty range landed in stores, Rihanna appeared at a big New York launch party, while us Brits had to make do with a 7am breakfast event before the doors of Harvey Nichols opened. No RiRi here, we sighed. But then...
  • The Big Chat: Rick Edwards on finding his soulmate and always getting a good night’s sleep
    TV presenter Rick Edwards is hard to pigeon-hole. He’s spanned a variety of roles over the years that have involved him in the worlds of sport, politics and game shows, and now he’s host of BBC daytime quiz show, !mpossible, as well as the end-of-show presenter for Channel 4’s Made...
  • Yotam Ottolenghi and Helen Goh on why we should relax about sugar and still eat cake
    A debate with Yotam Ottolenghi and Helen Goh on the merits of any particular cake, biscuit or pudding, spirals into serious, labyrinthine assessments of silkiness and nuttiness, crumb size and snap. (There is, they will tell you, an art to ensuring a biscuit has as much crunch when it’s liberated...
  • It’s Organic September – DJ Sara Cox and food writer Rosie Birkett explain the joy of eating organic
    September might be synonymous with the end of summer and start of chillier weather, but it’s also the month of all things pesticide-and-chemical free when it comes to what you’re putting in your mouth. Organic September, the Soil Association’s month-long drive to raise awareness of organic food, is in full flow,...
  • This is what Rachel Riley’s morning routine looks like
    Far from counting down the minutes until her alarm goes off, Rachel Riley likes a lie-in – and luckily she’s found a fellow night owl in Strictly dancer boyfriend Pasha Kovalev. From caffeine fixes to her guacamole habit, here’s how the Countdown presenter starts her day… I present my new...

Five key areas are covered:

Travel

Our specialist journalists travel the world, gathering detailed local knowledge, so our destination guides and themed round-ups are packed with insightful tips and colour. We also offer topical pieces, often linked to celebrity holidays or TV shows. Our advice is from leading travel experts or the stars. Fun pieces keep our content lively, while our quizzes are an irresistible challenge!

  • Are you brave enough to try the world’s highest waterfall climb in New Zealand?
    New Zealanders are well known for their love of adventure, but the latest daredevil activity to launch at the bottom of the world would test the mettle of even the bravest traveller. Requiring a climb from a valley floor up a near perpendicular 450-metre-high rock face, the new Wild Wire...

Travel

Our specialist journalists travel the world, gathering detailed local knowledge, so our destination guides and themed round-ups are packed with insightful tips and colour. We also offer topical pieces, often linked to celebrity holidays or TV shows. Our advice is from leading travel experts or the stars. Fun pieces keep our content lively, while our quizzes are an irresistible challenge!

  • 10 brilliant beauty buys to support Breast Cancer Awareness month
    This year marks the 25th anniversary of the Breast Cancer Awareness (BCA) Campaign, the initiative that’s raised more than £50 million for cancer charities from sales of beauty products during the month of October. The initiative was started by Evelyn H Lauder, but now hundreds of brands beyond the Estee...

Fashion & beauty

Stay on trend with our stunning fashion and beauty features, based on up-to-the-minute ideas from the industry’s most famous designers and experts. Celebrity get-the looks and beauty confessions, step-by-step video guides and shopping round-ups, newsy pieces and analysis of the trends from the glitziest events, will keep your readers at the forefront of fashion.

Fashion & beauty

Stay on trend with our stunning fashion and beauty features, based on up-to-the-minute ideas from the industry’s most famous designers and experts. Celebrity get-the looks and beauty confessions, step-by-step video guides and shopping round-ups, newsy pieces and analysis of the trends from the glitziest events, will keep your readers at the forefront of fashion.

Food & drink

Talking to the world’s top chefs as well as the hottest rising talent and bloggers, PA provides must-read food and drink content. We have new ideas, recipes, how-to videos and tips from leading restaurants, plus advice from our resident wine and spirits writer. Our social media reactive pieces will keep your readers amused – and bang up-to-date on what’s happening in the food world right now.

  • Oyster season is kicking off, here’s why it’s time you got shucking them
    The rule is, if the month has an ‘r’ in it, it’s oyster time, and September is when oyster season really takes off. Since April, the UK’s native oysters (those natural to our shores) have been holed up on seabeds, spawning the next generation – but come autumn, they’re back on...

Food & drink

Talking to the world’s top chefs as well as the hottest rising talent and bloggers, PA provides must-read food and drink content. We have new ideas, recipes, how-to videos and tips from leading restaurants, plus advice from our resident wine and spirits writer. Our social media reactive pieces will keep your readers amused – and bang up-to-date on what’s happening in the food world right now.

  • The Big Chat: Rick Edwards on finding his soulmate and always getting a good night’s sleep
    TV presenter Rick Edwards is hard to pigeon-hole. He’s spanned a variety of roles over the years that have involved him in the worlds of sport, politics and game shows, and now he’s host of BBC daytime quiz show, !mpossible, as well as the end-of-show presenter for Channel 4’s Made...

Health & wellbeing

Olympic heroes, the UK’s best-known personal trainers, leading doctors and renowned psychologists are all on hand to help us provide inspiring wellbeing advice. Showbiz stars tell us their health, wellness and body-confidence secrets. Our expert journalists are on top of the latest health news and trending stories on social media. Every piece we write is trustworthy. And we know how to make health writing fun too!

Health & wellbeing

Olympic heroes, the UK’s best-known personal trainers, leading doctors and renowned psychologists are all on hand to help us provide inspiring wellbeing advice. Showbiz stars tell us their health, wellness and body-confidence secrets. Our expert journalists are on top of the latest health news and trending stories on social media. Every piece we write is trustworthy. And we know how to make health writing fun too!

Life

Here’s where we tackle all the key issues – relationships (and how to find and keep them), friendships, careers, parenting (both the ups and downs). We’re opinionated and real, so your readers will instantly connect with what we are talking about. Of course, celebrities give us their insights and innermost thoughts too. Plus, there are lots of practical home and finance how-tos in this channel to keep your readers’ lives on track.

  • 7 problems every feminist will encounter when dating men
    Dating is a minefield at the best of times, but there’s trying not to be awkward or do anything particularly weird, and then there’s the added complications of being a feminist. As an FYI, we’re talking about women dating men – misogynistic gender politics aren’t as much of a feature in...

Life

Here’s where we tackle all the key issues – relationships (and how to find and keep them), friendships, careers, parenting (both the ups and downs). We’re opinionated and real, so your readers will instantly connect with what we are talking about. Of course, celebrities give us their insights and innermost thoughts too. Plus, there are lots of practical home and finance how-tos in this channel to keep your readers’ lives on track.

How do I receive PA’s lifestyle content?

Our digital lifestyle articles can be taken through PA Ready. Designed for organisations looking to access and publish complete multimedia articles on demand, PA takes the complexities out of content production. With up to five rich media assets attached to every story, your platform can instantly access the latest stories, helping it to become more up-to-date, more engaging and more shareable.

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