Exclusive lifestyle content from PA's specialist journalists

Outstanding lifestyle content

PA’s Lifestyle team has unrivalled celebrity and events access, cutting-edge subject knowledge, social media expertise – and we’re based in the heart of the newsroom.

 

This allows us to create high-value, topical and extremely shareable digital content. Our ready-to-publish articles are accompanied by quality images, social embeds and video.

 

We deliver fast reactive pieces, quizzes, Q&As, interviews, insider tips and confessions from the stars, video-led features, social media reaction stories, how-tos, thought-provoking opinion pieces, funny lists and more.

 

Constantly updated, always on trend – PA’s lifestyle content offers a simple, cost-effective way of captivating your readers.

  • Caroline Quentin: The soundtrack of my life
    Caroline Quentin is one of the nation’s favourite actors – she celebrates 40 years in showbiz this year – and has rarely been off our screens since finding fame in hit Nineties comedy Men Behaving Badly. Since then, she’s starred in a host of well-loved dramas, from Jonathan Creek to...
  • How long does a Kim Kardashian contour stick last? Less than a month, according to this video
    When Kim Kardashian’s first make-up range launched last month, cosmetics fans could barely contain their excitement. The contour stick was a hotly-anticipated product in the collection, because of course, Kim is the queen of contouring – but someone has spotted a possible flaw. Revelist posted a time-lapse video of a...
  • Our lives in books: Greg James and Chris Smith
    It feels like every celebrity worth their salt today has a children’s book coming out – but Kid Normal, from the pens of Radio 1 DJ Greg James and newsreader Chris Smith, is a bit special. The duo are known for coming up with zany characters (like the Butter Monster...
  • Everyone’s giving Serena Williams advice on sleeping when pregnant
    Celebrities and sports stars may be able to afford all the creature comforts in the world, but when it comes to pregnancy, it doesn’t matter how famous you are – everyone’s in the same boat. Serena Williams proved she was just like us all when she took to Twitter to...
  • Miranda Kerr’s low-key wedding make-up: 7 products she used
    Some celebrities go to great lengths to keep details of their nuptials under wraps, but not Miranda Kerr. First, the Australian model let Vogue film the final fitting for the stunning Dior Haute Couture dress she wore to wed Snapchat CEO Evan Spiegel.  Now, she’s revealed every product she used for...
  • Picnic time: Here’s our verdict on Gordon Ramsay’s luxury plane food
    Sick of overcooked veggies in plastic containers, or always end up relying on just a gin and tonic and a handful of peanuts to get you through a long flight? Well, Gordon Ramsay’s got a much more extravagant way to stay fed in mid-air. The shouty chef’s Heathrow Terminal 5...

Five key areas are covered:

Travel

Our specialist journalists travel the world, gathering detailed local knowledge, so our destination guides and themed round-ups are packed with insightful tips and colour. We also offer topical pieces, often linked to celebrity holidays or TV shows. Our advice is from leading travel experts or the stars. Fun pieces keep our content lively, while our quizzes are an irresistible challenge!

  • Stop everything and look at this underwater winery in Croatia
    A winemaker in Croatia has come up with a novel idea to bring in customers, and produce quality wine at the same time. Edivo make their Navis Mysterium wine in Croatia’s Pelješac peninsula, and store it in the sea, under water. What’s more, visitors to the winery can dive down and...

Travel

Our specialist journalists travel the world, gathering detailed local knowledge, so our destination guides and themed round-ups are packed with insightful tips and colour. We also offer topical pieces, often linked to celebrity holidays or TV shows. Our advice is from leading travel experts or the stars. Fun pieces keep our content lively, while our quizzes are an irresistible challenge!

  • Video: How to create your own emoji nails on World Emoji Day
    Who doesn’t love an emoji, right? Well, with a little bit of effort, you can create your very own mani, and have each fingernail express a different emotion. It’s a perfect way to celebrate World Emoji Day today, and the upcoming The Emoji Movie, out next month!Ask about the new...

Fashion & beauty

Stay on trend with our stunning fashion and beauty features, based on up-to-the-minute ideas from the industry’s most famous designers and experts. Celebrity get-the looks and beauty confessions, step-by-step video guides and shopping round-ups, newsy pieces and analysis of the trends from the glitziest events, will keep your readers at the forefront of fashion.

Fashion & beauty

Stay on trend with our stunning fashion and beauty features, based on up-to-the-minute ideas from the industry’s most famous designers and experts. Celebrity get-the looks and beauty confessions, step-by-step video guides and shopping round-ups, newsy pieces and analysis of the trends from the glitziest events, will keep your readers at the forefront of fashion.

Food & drink

Talking to the world’s top chefs as well as the hottest rising talent and bloggers, PA provides must-read food and drink content. We have new ideas, recipes, how-to videos and tips from leading restaurants, plus advice from our resident wine and spirits writer. Our social media reactive pieces will keep your readers amused – and bang up-to-date on what’s happening in the food world right now.

  • Orange chips and deep fried pizza: 11 of the UK’s most bizarre chip shop traditions
    Have you ever ordered a baby’s head with some pea wet? Or perhaps a pizza crunch?Unless you’re from an area where these foods are served, you’re probably a little confused right now, but have no fear – all will be explained. This is the bizarre and brilliant world of regional...

Food & drink

Talking to the world’s top chefs as well as the hottest rising talent and bloggers, PA provides must-read food and drink content. We have new ideas, recipes, how-to videos and tips from leading restaurants, plus advice from our resident wine and spirits writer. Our social media reactive pieces will keep your readers amused – and bang up-to-date on what’s happening in the food world right now.

  • Would you work-out at your office desk? Then give these desk-side exercises a go!
    Lunch breaks: So last decade, right? Who has time to grab a sandwich, let alone head out for a workout at the gym, or a speedy afternoon swim?But never fear – because there’s not much you can’t accomplish these days from the comfort of your office chair, including keeping fit. We’re teasing,...

Health & wellbeing

Olympic heroes, the UK’s best-known personal trainers, leading doctors and renowned psychologists are all on hand to help us provide inspiring wellbeing advice. Showbiz stars tell us their health, wellness and body-confidence secrets. Our expert journalists are on top of the latest health news and trending stories on social media. Every piece we write is trustworthy. And we know how to make health writing fun too!

Health & wellbeing

Olympic heroes, the UK’s best-known personal trainers, leading doctors and renowned psychologists are all on hand to help us provide inspiring wellbeing advice. Showbiz stars tell us their health, wellness and body-confidence secrets. Our expert journalists are on top of the latest health news and trending stories on social media. Every piece we write is trustworthy. And we know how to make health writing fun too!

Life

Here’s where we tackle all the key issues – relationships (and how to find and keep them), friendships, careers, parenting (both the ups and downs). We’re opinionated and real, so your readers will instantly connect with what we are talking about. Of course, celebrities give us their insights and innermost thoughts too. Plus, there are lots of practical home and finance how-tos in this channel to keep your readers’ lives on track.

  • Caroline Quentin: The soundtrack of my life
    Caroline Quentin is one of the nation’s favourite actors – she celebrates 40 years in showbiz this year – and has rarely been off our screens since finding fame in hit Nineties comedy Men Behaving Badly. Since then, she’s starred in a host of well-loved dramas, from Jonathan Creek to...

Life

Here’s where we tackle all the key issues – relationships (and how to find and keep them), friendships, careers, parenting (both the ups and downs). We’re opinionated and real, so your readers will instantly connect with what we are talking about. Of course, celebrities give us their insights and innermost thoughts too. Plus, there are lots of practical home and finance how-tos in this channel to keep your readers’ lives on track.

How do I receive PA’s lifestyle content?

Our digital lifestyle articles can be taken through PA Ready. Designed for organisations looking to access and publish complete multimedia articles on demand, PA takes the complexities out of content production. With up to five rich media assets attached to every story, your platform can instantly access the latest stories, helping it to become more up-to-date, more engaging and more shareable.

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