The quest for compelling content to keep your audiences engaged is vital across the print and digital landscape.
PA, the national news agency of the UK and Ireland, has been supplying that content for 150 years - and is constantly evolving its services to meet the changes of customers old and new.
Now PA has a new set of services to help its customers grow audiences and revenue in an increasingly competitive landscape.
In a recently recorded webinar, PA's Editor-in-Chief, Pete Clifton, outlines those new services across words, pictures, videos, graphics and social media.
If you want a rich range of assets to build your own stories, the very latest breaking news, rich multi-media articles ready for your website, or even hyper-local articles generated by humans and robots - PA has the answer.
Pete is joined for a Q&A session at the end of the presentation by Alan Marshall, PA's Head of Content and Business Services, who explains how PA's products can be integrated into your platform.
Pete is responsible for PA’s editorial content across all formats. He also leads the continuing transformation of the agency to a digital-focused, multi-platform business. Pete joined PA from MSN in 2015, having previously spent 15 years at the BBC in a number of senior editorial roles.
Alan is the business lead for PA’s organisation-wide digital transformation programme, Project Transform, a significant programme of work comprising a ground-up product set refresh, agile technology development and operational enhancements.