This intensive course will give you a much greater understanding of how media organisations function, who the key decision makers are, and how editorial decisions made. By the end of the course, you will understand what makes a story and how to create narratives that will be of interest to the media. You’ll be equipped with a range of tools and strategies to use the media to your advantage.
This course is for anyone interested in securing more media coverage for their business or organisation. PRs, marketing professionals, business executives and content creators.
How the media works; understanding the editorial process
What makes news?
How to analyse media and their audiences
How to deal with the press: what does the media want from you
Looking for opportunities outside the news agenda
Preparing your story for broadcast – what broadcasters want from you
"Thorough, focused and bespoke for my training needs. I liked the personal experience of the trainer."