This day-long course focuses on how to track and measure the success of your website or social media accounts through web analytics and social media analytic platforms.
Designed to help you monitor traction and engagement with your online message, it also explores the challenges and potential controversies around aligning marketing strategy or editorial policy with digital success.
Web analytics -based on Google Analytics
Social Media: Facebook Insights
Social Media: Twitter Analytics
Social Media: LinkedIn Insights
Social Media: Dashboard/third party analytics
"Good course, improved my knowledge particularly on how it works."