Develop your writing skills to work in tv, digital video, radio or podcasting.
This highly practical session is built around exercises drawn from real broadcast stories and thought provoking writing games. The atmosphere is fun and enjoyable and there’s lot of mutual support.
The session will give you tips, techniques and confidence to write effectively and engagingly to video or audio content on traditional and new media platforms.
Writing for the voice
Writing to pictures
Writing headlines and trails
Sequencing and structuring
Switching between platforms
Understand the best practices and emerging ideas for building relationships with external stakeholders
Use the right tools, understand the key channels and how to use them to cover your campaign.
Learn what journalists want to see, get your press releases picked up and published.
"Really brilliant day - I have learnt so much about writing press releases that I can take back and use in so many aspects of what I do."
"I really enjoyed the workshop, with relevant practical exercises and tailored feedback. The trainer gave me food for thought to go away and put into action improving my PR writing within the context of today's news cycle and wider digital society."
"Great balance of practical and theory as we were given the opportunity to write a press release ourselves and get individual feedback."
"Extremely engaging tutor, a huge amount of valuable advice. Spoke with real enthusiasm and clarity. Will be really useful in my role."
"I found the course thoroughly insightful and engaging. I especially appreciated the journalist running the course."
"A really informative and great day. The course was easy to follow and there were plenty of opportunities to ask questions if needed."
"Andy is a great tutor who provides brilliant content. This is my second workshop with him and I hope to have more in the future."
"A fantastic and really worthwhile course, I have learnt so much from just one day! Really comprehensive."
"Very useful looking at release writing from a journalist's point of view. Allowed me to see what I was doing well and what changes I could make."