* News and Feature Writing Training Course - PA Training

Training / Reporting & Writing / News & Feature Writing

News and Feature Writing

This two-day News and Feature Writing course covers the fundamental introduction to applying your writing to a range of styles, covering the essentials of article structure, style and vocabulary. With companies and organisations focusing on content marketing, this course will equip you to write clear and engaging copy.

An essential course for anyone who is writing for an audience – PRs, marketers, business executives and specialists who have to write news and feature articles, and those expected to share knowledge and expertise to wider the world.

Find Out More

Prices from £688 excluding VAT

Recognised Training

We understand what makes a media success. As the national news agency for the UK and Ireland our client list includes every national news provider across TV and radio, as well as every national newspaper.

Industry Experts

PA Training is Europe’s leading company for journalism, multimedia and public relations with courses delivered by thought leaders at the forefront of public relations.

Learning Interactivity

Small class sizes mean you’ll benefit from an in-depth teaching experience with real-life scenarios and practical exercises.

Quality Content

Only the very latest developments are taught, with delegates scoring the content of our News and Feature Writing course 9.4 out of 10 on average.

Course Outline

News Writing Introduction

  • Understanding the inverted pyramid, what it is and why news is written that way
  • Looking at the copy from the reader’s perspective
  • How to write a simple news story

How to organise your copy to make it engaging and readable

  • The psychology of writing
  • Why the principles of good writing are easy to understand and difficult to execute
  • Why clarity and readability are the keys to successful writing

The art of Introduction Writing

  • Understanding what makes a good intro
  • The seven summary of good intros
  • Selling your story to the audience

Dealing with numbers, detail and quotes in copy

  • How to avoid the “essay” writing trap
  • How to tackle numbers and heavy detail
  • How to use quotes effectively

Different styles of news writing – delayed drop and narrative intros

  • Drawing the reader in with a delayed drop
  • Telling powerful stories through people
  • Verbal visual – what it is and how it works

The principles of writing with style

  • Why good writing is hard – understanding the mindset of great writers
  • The power of active writing and avoiding the passive
  • How to avoid Inadvertent repetition, message v messenger, and meaningless modifiers. Why plain English is essential

How do we define a feature and understanding the purpose of features

  • What is a feature?
  • Why do publishers use features – understanding their purpose
  • The dangers of features – why the pyramid doesn’t work

Understanding the diamond structure and how to execute it

  • What is the diamond structure and why is it important?
  • The challenge of sustaining the reader’s interest
  • Dealing with the transitions – using link phrases to make copy flow

Ready to enrol?

Prices from £688 excluding VAT

Other Courses

Learn what journalists want to see, get your press releases picked up and published.

Make dull copy sparkle. learn to tread the fine line between rewriting and heavy subbing.

Maximise the impact of your copy, get to grips with new technologies and sharpen your writing style.

Increase your coverage, learn to analyse the media and their audiences and look for opportunities outside the news agenda.

Recent Testimonials

Where to find us

Our training courses are held at our training centre located in Monument, London.


PA Training

First Floor

Northern & Shell Building

10 Lower Thames Street

London EC3R 6EN


Bespoke training gives you the option of delivering the course either onsite at our training centre or offsite at your preferred location.

If you have any questions, please don’t hesitate to contact us and one of our team members will be in touch.


+44 (0) 20 7963 7920


  • By submitting this form you are agreeing to our privacy policy

  • This field is for validation purposes and should be left unchanged.