This course will make sense of statistics and teach you how to use them effectively in journalism, in writing press releases and other materials in marketing and PR, as well as how to avoid the pitfalls which can make your brand look silly.
Numbers can be hugely confusing and journalists and PR professionals can end up with egg on their faces if they get them wrong or cannot work out whether a big looking number really is significant.
Key statistical pitfalls
Do you believe it
Which average to use