Is your PR working? And how do you know? Equally importantly, how do you demonstrate to your colleagues and clients that your public relation campaigns are working?
This course will bring you up to speed on the latest trends in PR evaluation and give you the tools to measure your success. Using tutorials, practical exercises, case studies and discussion it will help you meet the challenges and demands of modern PR evaluation.
This course is for anyone who works in an external communications role either in-house or for an agency, but also for anyone who has to assess the impact of public relations and media.
Embedding evaluation into the planning process
Outputs and outcomes: understanding the difference
Audience measurement – the need for qualitative measurement
Horses for courses – designing your own measurement template
Learn the basics, get up to speed quickly on the fundamentals of public relations.
Learn the best practices, advance your PR knowledge as we examine the best practices of PR.
Use the right tools, understand the key channels and how to use them to cover your campaign.
"Really brilliant day - I have learnt so much about writing press releases that I can take back and use in so many aspects of what I do."
"I really enjoyed the workshop, with relevant practical exercises and tailored feedback. The trainer gave me food for thought to go away and put into action improving my PR writing within the context of today's news cycle and wider digital society."
"Great balance of practical and theory as we were given the opportunity to write a press release ourselves and get individual feedback."
"Extremely engaging tutor, a huge amount of valuable advice. Spoke with real enthusiasm and clarity. Will be really useful in my role."
"I found the course thoroughly insightful and engaging. I especially appreciated the journalist running the course."
"A really informative and great day. The course was easy to follow and there were plenty of opportunities to ask questions if needed."
"Andy is a great tutor who provides brilliant content. This is my second workshop with him and I hope to have more in the future."
"A fantastic and really worthwhile course, I have learnt so much from just one day! Really comprehensive."
"Very useful looking at release writing from a journalist's point of view. Allowed me to see what I was doing well and what changes I could make."