Is your PR working? And how do you know? Equally importantly, how do you demonstrate to your colleagues and clients that your campaigns are working? This course will bring you up to speed on the latest trends in PR evaluation and give you the tools to measure your success. Using tutorials, practical exercises, case studies and discussion it will help you meet the challenges and demands of modern PR evaluation.
This course is for anyone who works in external communications role either in-house or for an agency, but also for anyone who has to assess the impact of PR.
Embedding evaluation into the planning process
Outputs and outcomes: understanding the difference
Audience measurement – the need for qualitative measurement
Horses for courses – designing your own measurement template
Learn the basics, get up to speed quickly on the fundamentals of public relations.
Learn the best practices, advance your PR knowledge as we examine the best practices of PR.
Use the right tools, understand the key channels and how to use them to cover your campaign.
"I found the course thoroughly insightful and engaging. I especially appreciated the journalist running the course."
"A really informative and great day. The course was easy to follow and there were plenty of opportunities to ask questions if needed."
"Andy is a great tutor who provides brilliant content. This is my second workshop with him and I hope to have more in the future."
"A fantastic and really worthwhile course, I have learnt so much from just one day! Really comprehensive."
"Very useful looking at release writing from a journalist's point of view. Allowed me to see what I was doing well and what changes I could make."