Learn to write press releases that really work and how to maximise their impact. This hands-on press release course gives delegates a better understanding of how the press works and tips on how to get stories published.
This course is not only for full-time press officers and PR executives but also for anyone who has to deal with the press and anyone looking to take on the responsibility for press relations in addition to their main business activity.
We understand what makes a media success. As the national news agency for the UK and Ireland our client list includes every national news provider across TV and radio, as well as every national newspaper.
PA Training is Europe’s leading company for journalism, multimedia and public relations with courses delivered by thought leaders at the forefront of public relations and communications.
Small class sizes mean you’ll benefit from an in-depth teaching experience with real-life scenarios and practical exercises.
Only the very latest developments are taught, with delegates scoring the content of our Effective Press Release Writing course 9.6 out of 10 on average.
What is a press release? What is PR? Some definitions
The truth about press releases from journalists who read them
Structure – the intro and the inverted pyramid principle of news writing
Style, length and vocabulary
What is news? How to get journalists interested in your story – what they are looking for in a press release
Distribution – how to get your release to the right person
Selling in – some tips on dealing with journalists
New techniques and strategies for connecting with the media
Learn the best practices, advance your PR knowledge as we examine the best practices of PR.
Use the right tools, understand the key channels and how to use them to cover your campaign.
Plan a crisis strategy, things can go wrong for any organisation and you have to be prepared to manage the fall-out.
"Really brilliant day - I have learnt so much about writing press releases that I can take back and use in so many aspects of what I do."
"I really enjoyed the workshop, with relevant practical exercises and tailored feedback. The trainer gave me food for thought to go away and put into action improving my PR writing within the context of today's news cycle and wider digital society."
"Great balance of practical and theory as we were given the opportunity to write a press release ourselves and get individual feedback."
"Extremely engaging tutor, a huge amount of valuable advice. Spoke with real enthusiasm and clarity. Will be really useful in my role."
"I found the course thoroughly insightful and engaging. I especially appreciated the journalist running the course."
"A really informative and great day. The course was easy to follow and there were plenty of opportunities to ask questions if needed."
"Andy is a great tutor who provides brilliant content. This is my second workshop with him and I hope to have more in the future."
"A fantastic and really worthwhile course, I have learnt so much from just one day! Really comprehensive."
"Very useful looking at release writing from a journalist's point of view. Allowed me to see what I was doing well and what changes I could make."
Our training courses are held at the Press Association main office located in London, Victoria.
Bespoke training gives you the option of delivering the course either onsite or offsite at your preferred location.
If you have any questions, please don’t hesitate to contact us and one of our dedicated team members will be in touch.