This comprehensive course will give you a much greater understanding of how to plan media and PR campaigns. It covers the principles of PR strategy, planning to budget and how to measure campaign effectiveness. Using a mix of practicals, discussion and presentations the course will give you the tools you need to plan and develop your PR strategy effectively.
This Planning & Developing PR Strategy course is suitable for anyone who wants to bring some structure and rationale to their public relations. Whether you work in marketing, PR, communications or are looking to use PR for your organisation, acquiring the skills to analyse, plan and measure it will make all the difference.
We understand what makes a media success. As the national news agency for the UK and Ireland our client list includes every national news provider across TV and radio, as well as every national newspaper.
PA Training is Europe’s leading company for journalism, multimedia and public relations with courses delivered by thought leaders at the forefront of public relations.
Small class sizes mean you’ll benefit from an in-depth teaching experience with real-life scenarios and practical exercises.
Only the very latest developments are taught, with delegates scoring the content of our Planning and Developing a PR Strategy course 9 out of 10 on average.
Strategic planning and its impact on the PR planning mindset
Putting audience at the heart of your strategy
Research tools and how to use them
Monitoring and evaluation
Budgeting – how to make your campaign deliver value for money
Presentation and implementation – tips on making your campaign work hard
Learn the best practices, advance your PR knowledge as we examine the best practices of PR.
Plan a crisis strategy, things can go wrong for any organisation and you have to be prepared to manage the fall-out.
Learn what journalists want to see, get your press releases picked up and published.
"I enjoyed learning from the trainer’s experience in different sectors. I feel more confident setting objectives in a PR strategy."
"Really valuable course, I learnt great tips for strategic thinking and planning."
"Very good course covering aspects of PR which was very helpful."
"Really interesting and incredibly useful. It will certainly help our organisation creating a smarter PR strategy that is realistic, measurable and effective."
"I thought Andy was very engaging, he handled my numerous questions and explained the process in an easily understandable way."
"Good course, excellent insight from Andy."
Our training courses are held at the Press Association main office located in London, Victoria.
Bespoke training gives you the option of delivering the course either onsite or offsite at your preferred location.
If you have any questions, please don’t hesitate to contact us and one of our dedicated team members will be in touch.