* Planning & Developing a PR Strategy Training Course - PA Training

Training / PR & Communications / Planning & Developing a PR Strategy

Planning & Developing a PR Strategy

This comprehensive course will give you a much greater understanding of how to plan media and PR campaigns. It covers the principles of PR strategy, planning to budget and how to measure campaign effectiveness. Using a mix of practicals, discussion and presentations the course will give you the tools you need to plan and develop your PR strategy effectively.

This Planning & Developing PR Strategy course is suitable for anyone who wants to bring some structure and rationale to their public relations. Whether you work in marketing, PR, communications or are looking to use PR for your organisation, acquiring the skills to analyse, plan and measure it will make all the difference.

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Prices from £386 excluding VAT

Recognised Training

We understand what makes a media success. As the national news agency for the UK and Ireland our client list includes every national news provider across TV and radio, as well as every national newspaper.

Industry Experts

PA Training is Europe’s leading company for journalism, multimedia and public relations with courses delivered by thought leaders at the forefront of public relations.

Learning Interactivity

Small class sizes mean you’ll benefit from an in-depth teaching experience with real-life scenarios and practical exercises.

Quality Content

Only the very latest developments are taught, with delegates scoring the content of our Planning and Developing a PR Strategy course 9 out of 10 on average.

Course Outline

Strategic planning and its impact on the PR planning mindset

  • The principles of three-stage strategic planning.
  • How strategic planning and PR planning work hand-in-hand
  • The importance of setting clear PR objectives

Putting audience at the heart of your strategy

  • Identifying your audiences and prioritising your targets
  • Choosing channels to target your audience
  • Case studies that illustrate successful PR strategies in action

Research tools and how to use them

  • How to carry out cost-effective research
  • The importance of media analysis
  • Why it’s good to be cautious about your social media measurement

Monitoring and evaluation

  • The pros and cons of professional media monitoring
  • Traditional evaluation value, PR reach, messaging, tone, sentiment
  • Advanced media evaluation techniques

Budgeting – how to make your campaign deliver value for money

  • The three key elements of PR budgets
  • Breaking down your campaigns into measurable elements
  • Understanding the importance of the human input into your campaign

Presentation and implementation – tips on making your campaign work hard

  • How to present a PR plan
  • Breaking up your PR plan into clear sections
  • Analysing the mechanics and thinking them through

Ready to enrol?

Prices from £386 excluding VAT

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Recent Testimonials

Where to find us

Our training courses are held at our training centre located in Monument, London.


PA Training

First Floor

Northern & Shell Building

10 Lower Thames Street

London EC3R 6EN


Bespoke training gives you the option of delivering the course either onsite at our training centre or offsite at your preferred location.

If you have any questions, please don’t hesitate to contact us and one of our team members will be in touch.


+44 (0) 20 7963 7920


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