This two-day PR course offers an intensive introduction to public relations in all its forms. The introduction to PR course looks at the principles and practice of public relations in the modern media environment using a mixture of presentation, seminars and practicals. It looks at how social media and online campaigns is now an essential part of the PR mix.
This course is essential for anyone wanting to get up to speed with the fundamentals of public relations and media communications. Suitable for those involved in PR full time or for other media executives who want a better understanding of how public relations work.
We understand what makes a media success. As the national news agency for the UK and Ireland our client list includes every national news provider across TV and radio, as well as every national newspaper.
PA Training is Europe’s leading company for journalism, multimedia and public relations with courses delivered by thought leaders at the forefront of public relations.
Small class sizes mean you’ll benefit from an in-depth teaching experience with real-life scenarios and practical exercises.
Only the very latest developments are taught, with delegates scoring the content of our Introduction to PR course 9.2 out of 10 on average.
What is PR? Definitions and examples of how PR works and why it sometimes fails
Tools and channels – different ways of delivering effective public relations
PR planning, how to develop a campaign
How to measure the value of your PR
Press Releases, the good, bad and the ugly
Media relations in action
How to deal with the press and what makes news?
Tips on interviews and crisis management
"Very engaging. Real-life case studies coupled with theories and principles made for a better understanding and learning experience. Thoroughly enjoyed the trainers teaching style and having their experience. "
"Excellent course varied and useful content and good chances to ask questions. Very helpful practicals."
"Very good overview of PR practises and principles and the differences between marketing and PR. Understanding all the tools available in PR and how they are used for various communications. I now have a better understanding of journalists and media."
"Brilliant course. I’ve learnt a lot in a short space of time. The practical exercises are really useful - could even do more! Confidence in the trainer - clearly they're experienced and highly knowledgeable which adds value to the course."
"Excellent and varied course with a thorough and in-depth look at PR. The tutor was great - I wasn't afraid to ask any questions and the atmosphere was always friendly."
Our training courses are held at the Press Association main office located in London, Victoria.
Bespoke training gives you the option of delivering the course either onsite or offsite at your preferred location.
If you have any questions, please don’t hesitate to contact us and one of our dedicated team members will be in touch.