Every organisation faces complications but it’s the way those issues are managed that defines its reputation.
This Crisis Management course is essential for those managing the reputations of any business or brand to avoid a crisis spreading around the globe within minutes.
On this one-day course, you will learn how to put plans in place to protect this should the worst happen. Discover the seven key steps to dealing with a crisis as it happens and learn how to deal with the press so that you are able to get your message across effectively, minimising any potential damage in the public eye.
PA Training is the training division of the national news agency for the UK and Ireland, with a client list which includes every national news provider across every national newspaper, TV broadcast and radio.
As Europe’s leading training company for journalism, multimedia and public relations, our courses are only ever taught by trainers who are thought leaders working in their specialism.
What is a crisis?Why reputation matters, how you define a crisis, how crises escalate and the potential damage from not handling crisis communications well.
Creating a tailor-made crisis strategy
Planning in advance to prevent crises
When the unexpected happens
Empowering your employees
“Great course – gave me what I needed. The most valuable lesson gained for me was how to develop a crisis communication plan.”
Malta Tourism Authority
This two-day highly practical course examines best practices and emerging ideas for building relationships with external stakeholders, ensuring they understand the issues, restraints, vision and attainments that enhance reputation and brand value.