Does your writing let you down? Are you bogged down in jargon, cliché and formality? Do you struggle to get your message across to your teams and clients? Writing well can make a world of difference to your career.
This course will give you techniques to simplify and clarify your written work – emails, reports, letters – to make your writing resonate with your customers and colleagues.
Good writing – what is it?
Audience and purpose
Plan a crisis strategy, things can go wrong for any organisation and you have to be prepared to manage the fall-out.
Increase your search ranking, learn the tricks and tips for every stage of the content production to see your work rank higher.
Make dull copy sparkle. learn to tread the fine line between rewriting and heavy subbing.