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This two-day highly practical course examines best practices and emerging ideas for building relationships with external stakeholders, ensuring they understand the issues, restraints, vision and attainments that enhance reputation and brand value. Participants are encouraged to reflect on and discuss their own professional issues and experiences.
This course is for professionals who have mastered the essential skills of public relations and who want to practice at a more advanced level.
PA Training is the training division of the national news agency for the UK and Ireland, with a client list which includes every national news provider across every national newspaper, TV broadcast and radio.
As Europe’s leading training company for journalism, multimedia and public relations, our courses are only ever taught by trainers who are thought leaders working in their specialism.
Developing proactive relationships with the media
Public affairs: lobbying & advocacy
CSR and community relations
Monitoring & evaluation
Managing media interviews
Planning and managing successful events
PR during a crisis
Social media’s place in the PR toolkit
“Very useful course and extremely relevant to my day-to-day work.”
This PR writing course helps you to write better, tighter and more sharply, to develop the skills to handle different writing styles and shows you how to improve all aspects of your written communication, whatever the audience.
This course will bring you up to speed on the latest trends in PR Measurement and evaluation, providing the tools to measure your PR campaign success.
*This is course is delivered via an online training platform.
Our training centre is located at PA Training, 61 Queen Street, London, EC4R 1AE.
Bespoke training gives you the option of delivering the course either onsite or offsite at your preferred location which is arranged during your course enquiry.