This comprehensive course will give you a much greater understanding of how to plan media and PR campaigns. It covers the principles of PR strategy, planning budgeting and measuring campaign effectiveness. Using a mix of practicals, discussion and presentations it will give you the tools you need to plan your PR effectively.
Anyone who wants to bring some structure and rationale to their PR. Whether you work in marketing, PR or are looking to use PR for your organisation, acquiring the skills to analyse, plan and measure it will make all the difference.
Strategic planning and its impact on the PR planning mindset
Putting audience at the heart of your strategy
Research tools and how to use them
Monitoring and evaluation
Budgeting – how to make your campaign deliver value for money
Presentation and implementation – tips on making your campaign work hard
Learn the best practices, advance your PR knowledge as we examine the best practices of PR.
Plan a crisis strategy, things can go wrong for any organisation and you have to be prepared to manage the fall-out.
Learn what journalists want to see, get your press releases picked up and published.
"I thought Andy was very engaging, he handled my numerous questions and explained the process in an easily understandable way."
"Good course, excellent insight from Andy."