* Creating a Successful Social Media Strategy - PA

Training / Social Media & Digital Skills / Creating a Successful Social Media Strategy

Creating a Successful Social Media Strategy

This one-day workshop, led by former BBC journalist and social media consultant Sue Llewellyn, is designed to help you understand what works – and what doesn’t – in social media. Described as “inspirational” and incredibly helpful”. “This is a tactical look at at the use of social media to get your message to the right audience”? 

Participants will have a clear understanding of how to create great content and manage an effective social media strategy to achieve your content and marketing aims.

This course is for journalists, writers, programme-makers, editors, PRs and communications teams.

Find out more

Speak to a member of our training team today

Learning Objectives

The digital landscape

  • An overview of the social media landscape, platforms and current trends
  • Changing user habits and behaviours
  • Understanding analytics and algorithms

Strategic set up

  • Identifying key aims, objectives and success measures
  • Content and skills audit

Understanding audiences

  • How to find key influencers, communities and conversations
  • Audience mapping and profiling
  • The psychology of social – why do people click and share


  • What works and what doesn’t – language, hashtags, timings
  • Effective visual storytelling
  • How to create great shareable content
  • Effective use of social media to meet your marketing aims

Tips and tools

  • Effective resourcing and time-saving tips
  • Useful apps and tools to create great content
  • Optimising your content for different platforms

Avoiding pitfalls

  • Understanding ethics, etiquette and legal minefields
  • Crisis planning and reputation management

Find out more

Speak to a member of our training team today

Where to find us


Our training courses are held at our training centre located in Monument, London.


PA Training

First Floor

Northern & Shell Building

10 Lower Thames Street

London EC3R 6EN


Bespoke training gives you the option of delivering the course either onsite at our training centre or offsite at your preferred location.

If you have any questions, please don’t hesitate to contact us and one of our team members will be in touch.


+44 (0) 20 7963 7920


  • By submitting this form you are agreeing to our privacy policy

  • This field is for validation purposes and should be left unchanged.