Internal Communications - Advancing Your Skills - Press Association

Internal Communications – Advancing Your Skills

This highly participative course examines issues internal communication professionals face in their daily roles alongside emerging practices from organisations around the world that participants can tailor to their own situations.

Participants are encouraged to reflect on and discuss their own professional issues and experiences.

This course is for professionals who have mastered the essential skills of internal communications and who want to practice at a more advanced level.

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COURSE OUTLINE

Story telling that helps people remember messages

  • Power of stories in the workplace
  • Developing memorable stories people love to hear
  • Bringing stories to life
  • Communicating an unfolding story

Multicultural audiences – creating cohesion in multicultural teams

  • Misunderstandings & confusion when English is a second language
  • Overcoming distrust & antagonism
  • Dealing with different work ethics, hierarchies, sensitivities, expectations
  • Other issues – corruption, pace of change, legislation & regulation, time zones

Effective evaluation that demonstrates value with minimal resources

  • Aligning objectives to organisational goals
  • Methodologies and their practical application
  • Structuring & presenting recommendations
  • Using internal communications can be used to support organisational mission, vision, values and business objectives

Running campaigns & programmes including during change

  • Identifying requirements and audiences
  • The creative brief
  • Planning
  • Execution
  • Measurement

Using social media

  • The different types of social media
  • Disseminating information & enabling collaboration
  • Golden rules for using social media effectively internally

Empowering employees through social media

  • Ensuring your views are heard
  • Helping leaders value internal communications
  • Helping line managers become more effective communicators
  • Communication and storytelling to win employees’ commitment to change and a sense of belonging

Developing trust and personal credibility with leaders

  • Ensuring your views are heard
  • Helping leaders value internal communications
  • Helping line managers become more effective communicators
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All courses can be run at the Press Association offices

in London, Victoria or on your own premises.

If you have any further questions contact us on

+44 (0)20 7963 7920
training@pressassociation.com

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