Businesses need to be able to communicate about their performance to a wide array of audiences, both inside and outside of their own organisations. PR and communications specialists have to be literate in the language of business in order to effectively participate in communicating their, often complex, messages to sophisticated audiences.
This course is for PR and communications professionals, primarily from quoted companies, who want to understand how business performance is measured and how to improve their role in communicating about it.
Who uses financial information?
Finance – the language of business
Drivers of value
When things go wrong
Learn the best practices, advance your PR knowledge as we examine the best practices of PR.
Learn what journalists want to see, get your press releases picked up and published.
Use the right tools, understand the key channels and how to use them to cover your campaign.