* Financial PR and Communications - PA

Financial PR and Communications

Businesses need to be able to communicate about their performance to a wide array of audiences, both inside and outside of their own organisations. PR and communications specialists have to be literate in the language of business in order to effectively participate in communicating their, often complex, messages to sophisticated audiences.

This course is for PR and communications professionals, primarily from quoted companies, who want to understand how business performance is measured and how to improve their role in communicating about it.

Ready to enroll?

Join our course for £468 including VAT

Dates available: 10th May, 26th June

Course Outline

Who uses financial information?


  • The different audiences – internal and external
  • Why they use financial information
  • The financial calendar and regulatory framework

Finance – the language of business

  • The three financial statements
  • Key terminology

Drivers of value


  • How different business models create value
  • How markets value businesses
  • Triggers of share price movement

When things go wrong

  • Recent examples
  • Red flags
  • Communicating the issues – what the audience(s) are looking for

Learn the best practices, advance your PR knowledge as we examine the best practices of PR.

Use the right tools, understand the key channels and how to use them to cover your campaign.

Learn to simplify and clarify your written work to make your writing resonate with your customers and colleagues.

Increase your coverage, learn to analyse the media and their audiences and look for opportunities outside the news agenda.

Ready to enroll?

Join our course for £468 including VAT

Dates available: 10th May, 26th June

location icon

All courses can be run at the Press Association offices

in London, Victoria or on your own premises.

If you have any further questions contact us on

+44 (0)20 7963 7920
training@pressassociation.com

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