Learn to write press releases that really work and how to maximise their impact. This hands-on course gives delegates a better understanding of how the press works and tips on how to get stories published.
This course is not only for full-time press officers and PR executives,
but also for anyone who has to deal with the press. It’s also for anyone who may be asked to take on responsibility for press relations in addition to their main business activity.
What is a press release? What is PR? Some definitions
The truth about press releases from journalists who read them
Structure – the intro and the inverted pyramid principle of news writing
Style, length and vocabulary
What is news? How to get journalists interested in your story – what they are looking for in a press release
Distribution – how to get your release to the right person
Selling in – some tips on dealing with journalists
New techniques and strategies for connecting with the media
Learn the best practices, advance your PR knowledge as we examine the best practices of PR.
Use the right tools, understand the key channels and how to use them to cover your campaign.
Plan a crisis strategy, things can go wrong for any organisation and you have to be prepared to manage the fall-out.
"I found the course thoroughly insightful and engaging. I especially appreciated the journalist running the course."
"A really informative and great day. The course was easy to follow and there were plenty of opportunities to ask questions if needed."
"Andy is a great tutor who provides brilliant content. This is my second workshop with him and I hope to have more in the future."
"A fantastic and really worthwhile course, I have learnt so much from just one day! Really comprehensive."
"Very useful looking at release writing from a journalist's point of view. Allowed me to see what I was doing well and what changes I could make."