Learn how to manage the fall-out from a crisis in today’s social media-driven world – before it happens. Handled well, damage can be limited; handled badly and it can have a huge effect on image and profits. This course examines worst-case scenarios and what to do when things go wrong.
Managers, communication professionals and customer service professionals who need a ‘what-if?’ mechanism in place should something goes wrong.
Planning in advance to prevent crises
Creating a tailor-made crisis strategy
When the unexpected happens
Empowering your employees
The principles of formulating a strategy
The four stages of PR planning
Research tools and how to use them
Planning and implementation – tips on making your campaign work hard
Monitoring and evaluation
Budgeting – how to make your campaign deliver value for money
"Worthwhile and proved a very good refresher. Jo Ann was clear and concise, the handouts were very thorough."
"A very interesting and thought provoking day. I liked the style of discussion and small group/informal environment."