In this social media-driven, 24-hour news world, a crisis can spread round the globe within minutes.
On this one-day course you will learn how to put plans in place to protect your reputation should the worst happen, discover the seven key steps to dealing with a crisis as it happens and learn how to deal with the press, so that you are able to get your message across effectively.
We understand what makes a media success. As the national news agency for the UK and Ireland our client list includes every national news provider across TV and radio, as well as every national newspaper.
PA Training is Europe’s leading company for journalism, multimedia and public relations with courses delivered by thought leaders at the forefront of public relations.
Small class sizes mean you’ll benefit from an in-depth teaching experience with real-life scenarios and practical exercises.
Only the very latest developments are taught, with delegates scoring the content of our Crisis Management course 8.9 out of 10 on average.
What is a crisis?
Why reputation matters, how you define a crisis, how crises escalate and the potential damage from not handling crisis communications well.
Creating a crisis manual
Ensuring your staff are crisis aware
Lessons learned and any questions
Learn what journalists want to see, get your press releases picked up and published.
Use the right tools, understand the key channels and how to use them to cover your campaign.
Empower employees, support organisational values, mission, vision and business objectives.
"Great course - gave me what I needed. The most valuable lesson gained for me was how to develop a crisis communication plan."
"Informative, insightful, given me some useful takeaways and confidence to them into practice."
"A well executed, coherent and relevant workshop that has made me feel much more confident at work when handling a crisis."
"Very good materials, easy to reuse in other circumstances as a guide. The exercises themselves were very useful."
"Worthwhile and proved a very good refresher. Jo Ann was clear and concise, the handouts were very thorough."
"A very interesting and thought provoking day. I liked the style of discussion and small group/informal environment."
Our training courses are held at the Press Association main office located in London, Victoria.
Bespoke training gives you the option of delivering the course either onsite or offsite at your preferred location.
If you have any questions, please don’t hesitate to contact us and one of our dedicated team members will be in touch.