* Crisis Management Training Course at PA Training

Training / PR & Communications / Crisis Management

Crisis Management

In this social media-driven, 24-hour news world, a crisis can spread round the globe within minutes.

On this one-day course you will learn how to put plans in place to protect your reputation should the worst happen, discover the seven key steps to dealing with a crisis as it happens and learn how to deal with the press, so that you are able to get your message across effectively.

Ready to enrol?

Join our course for £468 including VAT

Recognised Training

We understand what makes a media success. As the national news agency for the UK and Ireland our client list includes every national news provider across TV and radio, as well as every national newspaper.

Industry Experts

PA Training is Europe’s leading company for journalism, multimedia and public relations with courses delivered by thought leaders at the forefront of public relations.

Learning Interactivity

Small class sizes mean you’ll benefit from an in-depth teaching experience with real-life scenarios and practical exercises.

Quality Content

Only the very latest developments are taught, with delegates scoring the content of our Crisis Management course 8.9 out of 10 on average.

Course Outline

What is a crisis?

Why reputation matters, how you define a crisis, how crises escalate and the potential damage from not handling crisis communications well.


  • Exercise: Crisis audit
    Conducting a crisis audit for your business, including brainstorming and prioritising potential problems. Introducing our scenario.


  • Exercise: Crisis planning
    Establishing your key audiences, establishing communication methods, key roles, key messages and holding statements, social media.

Creating a crisis manual

Ensuring your staff are crisis aware


  • Exercise: Seven steps to dealing with a crisis
    How the media behave & how you should respond as the situation unfolds


  • Exercise: Crisis interviews
    How to handle interviews during a crisis, press conferences and doorsteps


Lessons learned and any questions

Ready to enrol?

Join our course for £468 including VAT

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Recent Testimonials

Where to find us

Our training courses are held at the Press Association main office located in London, Victoria.


Bespoke training gives you the option of delivering the course either onsite or offsite at your preferred location.


If you have any questions, please don’t hesitate to contact us and one of our dedicated team members will be in touch.


+44 (0) 20 7963 7920


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