* Creating a Successful Social Media Strategy - PA

Creating a Successful Social Media Strategy

This one-day workshop, led by former BBC journalist and social media consultant Sue Llewellyn, is designed to help you understand what works – and what doesn’t – in social media. Described as “inspirational” and incredibly helpful”. “This is a tactical look at at the use of social media to get your message to the right audience”? 

Participants will have a clear understanding of how to create great content and manage an effective social media strategy to achieve your content and marketing aims.

This course is for journalists, writers, programme-makers, editors, PRs and communications teams.

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Learning Objectives

The digital landscape

  • An overview of the social media landscape, platforms and current trends
  • Changing user habits and behaviours
  • Understanding analytics and algorithms

Strategic set up

  • Identifying key aims, objectives and success measures
  • Content and skills audit

Understanding audiences

  • How to find key influencers, communities and conversations
  • Audience mapping and profiling
  • The psychology of social – why do people click and share


  • What works and what doesn’t – language, hashtags, timings
  • Effective visual storytelling
  • How to create great shareable content
  • Effective use of social media to meet your marketing aims

Tips and tools

  • Effective resourcing and time-saving tips
  • Useful apps and tools to create great content
  • Optimising your content for different platforms

Avoiding pitfalls

  • Understanding ethics, etiquette and legal minefields
  • Crisis planning and reputation management
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All courses can be run at the Press Association offices

in London, Victoria or on your own premises.

If you have any further questions contact us on

+44 (0)20 7963 7920


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