Better Business Writing Skills - Press Association

Better business writing skills

Does your writing let you down? Are you bogged down in jargon, cliché and formality? Do you struggle to get your message across to your teams and clients? Writing well can make a world of difference to your career.

This course will give you techniques to simplify and clarify your written work – emails, reports, letters – to make your writing resonate with your customers and colleagues.

View Course Dates And Book

Course Outline

Good writing – what is it?

  • What do we mean by ‘good writing’?
  • Why we write the way we do
  • Understanding the concepts of audience and purpose

Audience and purpose

  • Why it’s important to think about your audience
  • Understand the need to keep purpose at the heart of your writing
  • Putting yourself in the mind of the reader

Plain English

  • What is ‘plain English’ and why it’s important
  • Why it is hard to write in plain English
  • How to say what you want to say simply and clearly

Structure

  • How to instantly improve your structure for maximum impact
  • Common mistakes in written communication and how to avoid them
  • How to use media techniques to shape your writing

Emails

  • Why email is such a huge issue in most organisations
  • Email etiquette – simple rules and tips to improve your emails
  • Common mistakes and how to avoid them

Reports

  • How to make your report writing more effective
  • Structure and style – how to cut through and create impact
  • Common errors and how to avoid them
View Course Dates And Book

Similar Courses

Plan a crisis strategy, things can go wrong for any organisation and you have to be prepared to manage the fall-out.

Increase your search ranking, learn the tricks and tips for every stage of the content production to see your work rank higher.

Make dull copy sparkle. learn to tread the fine line between rewriting and heavy subbing.

Empower employees, support organisational values, mission, vision and business objectives.


location icon

All courses can be run at the Press Association offices

in London, Victoria or on your own premises.

If you have any further questions contact us on

+44 (0)20 7963 7920
training@pressassociation.com

GET IN TOUCH

  • By submitting this form you are agreeing to our privacy policy