Advanced Twitter

This course, led by former BBC journalist and social media consultant Sue Llewellyn, will help you get to grips with all Twitter’s most powerful features.

Described as “a game changer”, this course is an advanced look at how to use Twitter like a pro. Participants will have a clear understanding of how to find and filter news from noise, verify content and craft tweets that will really engage audiences.

This course is for journalists, writers, programme-makers, editors, PRs and communications teams who want to leverage twitter to connect with audiences and clients.

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Learning Objectives

Social audit

  • Quick audit of your profile and performance so far with tips for improvement
  • Round-up of all Twitter’s latest features

People, communities and conversations

  • Searching for people – known and unknown
  • How to identify key influencers, communities and conversations

Finding stories and following breaking news

  • Really useful advanced search tips including geolocated search
  • Finding and approaching eyewitnesses
  • Verification – how to spot fakes and verify information

Managing the flood

  • Finding and creating useful lists
  • How to filter news from noise using Tweetdeck
  • Time-saving Twitter tools and tips for desktop and mobile

Content

  • What works and what doesn’t – language, hashtags, timings
  • Effective visual storytelling, live-tweeting and live-streaming with Periscope
  • How to create great shareable content using apps and tools

Avoiding pitfalls

  • Spot potential trouble and avert problems
  • Understand ethics, etiquette and legal minefields
  • Crisis planning and reputation management

Please bring a smartphone and note this course is not suitable for beginners

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All courses can be run at the Press Association offices

in London, Victoria or on your own premises.

If you have any further questions contact us on

+44 (0)20 7963 7920
training@pressassociation.com

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