This two-day highly practical course examines best practices and emerging ideas for building relationships with external stakeholders, ensuring they understand the issues, restraints, vision and attainments that enhance reputation and brand value.
Participants are encouraged to reflect on and discuss their own professional issues and experiences.
This course is for professionals who have mastered the essential skills of public relations and who want to practice at a more advanced level
Developing proactive relationships with the media
Managing media interviews
Public affairs: lobbying & advocacy
Planning and managing successful events
CSR and community relations
PR during a crisis
Monitoring & evaluation
Social media’s place in the PR toolkit
"Very useful and relevant to my day-to-day work."