This two-day highly practical course examines best practices and emerging ideas for building relationships with external stakeholders, ensuring they understand the issues, restraints, vision and attainments that enhance reputation and brand value.
Participants are encouraged to reflect on and discuss their own professional issues and experiences.
This course is for professionals who have mastered the essential skills of public relations and who want to practice at a more advanced level
Developing proactive relationships with the media
Managing media interviews
Public affairs: lobbying & advocacy
Planning and managing successful events
CSR and community relations
PR during a crisis
Monitoring & evaluation
Social media’s place in the PR toolkit
Learn the basics, get up to speed quickly on the fundamentals of public relations.
Increase your coverage, learn to analyse the media and their audiences and look for opportunities outside the news agenda.
Use the right tools, understand the key channels and how to use them to cover your campaign.
"Very useful and relevant to my day-to-day work."