These can be personally styled by a customer and fully hosted or integrated into an existing website. Consumers can delve deeper into a race and filter individual racecards based on criteria such as Going, Class, Course, Distance, Win, Place, Jockey or Trainer to create a more personalised and informed experience. Associated affiliate accounts can also benefit commercially from racecard integration via the Equus® dashboard to further provide a tailored betting experience for consumers.
Delivered in the form of a widget, these can be placed strategically across many platforms or injected directly into existing race cards. Consisting of enticing form-based visuals which encourage the consumer to make quick decisions on which horse to place a bet and allow them to quickly add their selections to bet slips.
Through an ever-evolving ratings algorithm that highlights selections that go against the grain, users can filter horse selections based on their own criteria but also see if a chosen strategy would have been profitable in previous races. Information guiding consumers is backed up by strike rates, forecast profit and loss information.