The media landscape continues to evolve as traditional business models are disrupted by new entrants to the market.
For publishers and journalists this creates a range of challenges. Editorial teams are expected to do more with less; whether that’s writing more stories to engage readers for longer, creating multi-asset articles to engage social media audiences or simply being first to deliver the latest headlines.
PA is transforming the way it works to help alleviate those pressures.
In a pre-recorded webinar, PA’s Editor-in-Chief Pete Clifton details the changes taking place to enable PA to better serve clients in this new reality. You will hear how new products will help journalists and organisations more effectively create media-rich stories that better engage audiences, whilst staying true to PA’s core editorial values.
Pete is joined by Alan Marshall, our Head of Content and Business Services, at the end of the presentation for an editorial Q&A to answer viewer’s questions.
Pete is responsible for PA’s editorial content across all formats. He also leads the continuing transformation of the agency to a digital-focused, multi-platform business. Pete joined PA from MSN in 2015, having previously spent 15 years at the BBC in a number of senior editorial roles.
Alan is the business lead for PA’s organisation-wide digital transformation programme, Project Transform, a significant programme of work comprising a ground-up product set refresh, agile technology development and operational enhancements.