Media Training

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Crisis Interview Essentials

Confidently handle the media in a crisis

Coping with media exposure when things are going wrong can be extremely difficult for a spokesperson and many choose not to engage or crumble under the pressure.

Crisis Interview Essentials is taught by experienced journalist media trainers and covers the fundamentals of how to give a confident, credible media interview that can help limit reputational damage and get your brand back on track.

One-day course | £495 + VAT

Course overview

Theory and practical elements that give delegates the essential skills for performing confidently in media interviews, including:

- How the media behaves in a crisis and how to work with journalists

- Establishing your organisation as the trusted source

- Responding to enquiries as a crisis develops

- Devising an appropriate media statement

- Building psychological resilience

- Keeping the media ‘on-side’

- Defusing anger and hostility

- Impact of social media

- Learning lessons from your crisis (and others)

- On-camera TV interview, playback & individual critique

Who is this course for?

This Crisis Interview Essentials course is for anyone who is required to speak publicly and to the media on behalf of their organisation during a crisis.

This ever-popular course is capped at six attendees to ensure a great learning environment for all delegates.

Why clients choose our courses

They are led by real experts

Leading institutions choose Media Training for our exceptionally high-quality training and the expertise of our trainers. Our open courses use real-world case studies and interview simulations of issues such as loss of business continuity, customer service failure, industry reputational damage, social media backlash and more.

We’re at the heart of the media

PA Media are the national news agency for the UK and Ireland, with a client list which includes all major newspaper, TV and radio groups. This means we know what works and what doesn’t in interviews, so we are best placed to help clients better communicate their core message.

Client testimonials:

“Overall, a fantastic training course and I would recommend to anyone in a senior position to attend.”

General Manager, Cornish Seal Sanctuary (Merlin Entertainments)

“Excellent, clear structure. I left with clear models for thinking and that is exactly what I wanted.”

Senior Curriculum Adviser, Cornerstones Education

What’s included for delegates?

Training with an expert journalist media trainer
Lunch and refreshments
Course notes to take away
A digital recording of their own TV interview, shared afterwards via email

How much does a course cost?

One delegate

£495 + VAT

Bespoke course

Get in touch

Enquire about Crisis Interview Essentials

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