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Media Training

Bespoke Crisis Media Training

Led by the UK’s leading journalist media trainers

Every organisation needs strategies to protect their reputation when a crisis affects their brand. This Bespoke Crisis Media Training course prepares your spokespeople, press office and communications teams for media enquiries interviews during crises.

 

By completing this bespoke training you’ll learn to deal with a range of issues, such as handling a major service failure, industrial action, accidental data loss, terror attack, criticism, social media backlash and much more.

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Course overview

Theory and practical elements that give delegates the essential skills for managing communications strategies when a crisis hits. Theory covered includes:
  • How to work with media in a crisis

  • Defusing anger and hostility (media & stakeholders)

  • Limiting reputational damage  

  • Empathy and psychological resilience

  • Crisis messaging fundamentals

  • Managing your channels (incl. social)

  • Breaking news and social media updates
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How is the training delivered?

    Crisis Media Training courses can be taught 1-2-1 or in groups of up to 6 delegates to ensure a highly immersive media experience. Courses include practical mock interviews on either one developing crisis scenario, or a set of different crisis scenarios that have been agreed in advance with your organisation’s communications team.
     
    Interview format options include:
     

  • Live and pre-recorded radio and TV interviews
  • Print interviews (face-to-face or by telephone)
  • Down-the-line interviews; doorstep interviews
  • Press conference
CONTACT US
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Why clients choose our courses

They are led by real experts
Leading institutions choose Media Training for our exceptionally high-quality training and the expertise of our trainers. Our bespoke media training workshops are delivered by trainers with extensive experience of advising clients on corporate communications and messaging strategy in situations such as loss of business continuity, customer service failure, industry reputational damage, social media backlash and more.
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We’re at the heart of the media
PA Media are the national news agency for the UK and Ireland, with a client list which includes all major newspaper, TV and radio groups. This means we know what works and what doesn’t in interviews, so we are best placed to help clients better communicate their core message.
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What’s included for delegates?

  • Training by specialist journalist media trainers
  • Delegate pack containing the course
  • One free place for a member of the communications team to observe and support messaging
  • A digital recording of their own TV interview, shared afterwards via email
  • One master copy of all recordings to the communications team
  • Lunch for full-day courses taking place at PA Media
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Who is this media training for?

This bespoke crisis media training is for any spokesperson who will be the face of their organisation during its most difficult periods and under intense media scrutiny.

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Get in touch

If you are interested in finding out more, please get in touch and we’ll be able to provide a proposal based on your exact learning requirements.
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