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Media Training

PR and Communications

Key Message Consultancy

Learn the art of compelling key messaging

Key messages are the foundation of effective communication and enable organisations to communicate clearly with external and internal audiences. For a communications strategy to work, messages must be clear, concise and compelling enough to capture your audience whilst withstanding any scrutiny from journalists, investors or employees.

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Overview

Consultancy sessions are led by a journalist media trainer who are experts in brand storytelling. Sessions include:
  • Review of current messages

  • Stress-testing crisis messages
  • Tailoring messages for specific audiences

  • Identifying data, case studies and other evidence
  • Anticipating media questions and lines of attack
  • Q&A rehearsal
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About our media trainers

Our trainers work with brands of all sizes to ensure their messaging aligns with business objectives and customer priorities. The service can be booked as a standalone session or as a pre-cursor to media training.

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Why clients choose our courses

They are led by real experts
Leading institutions choose Media Training for our exceptionally high-quality training and the expertise of our trainers. Our media handling workshops are delivered by trainers with extensive experience of advising clients on corporate communications and messaging strategy in situations such as loss of business continuity, customer service failure, industry reputational damage, social media backlash and more.
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We’re at the heart of the media
PA Media are the national news agency for the UK and Ireland, with a client list which includes all major newspaper, TV and radio groups. This means we know what works and what doesn’t in interviews, so we are best placed to help clients better communicate their core message.
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How does it work?

Consultancy sessions are designed according to the client’s situation and requirements and most effective when attended by those who have signoff on messages or who are internal influencers, for example:
  • Press teams

  • Marketing departments

  • Policy teams

  • PR teams
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Who is this media training for?

Our key message consultancy training is for anyone who needs to learn how communicate effectively to their internal and external audiences.

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Find out more about consultancy training

Please get in touch for a proposal based on your exact learning requirements.
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