We filmed celebrities arriving at the airport and onboard the flight, games and DJ sets from Jodie Harsh. Other celebrity passengers including Scarlett Moffatt, AJ Pritchard, Courtney Act, Saara Aalto and Tituss Burgess. We interviewed a Stonewall Veteran and captured natural moments onboard to convey the party atmosphere. Once in New York we interviewed Sir Richard Branson at the One World Observatory at an exclusive party and captured moments at the Pride parade with cabin crew to maintain Virgin messaging.
We created two A-Rolls for our client, two social edits and A-Roll/B-Roll for PA Media. The content was picked up by the Metro, The Sun, The Daily Mail online and the Independent. The campaign has also been very well received by the media industry and is up for numerous awards.