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The Great British High Street Awards 2018 sponsored by VISA

Date:
03 September 2018
Client:
VISA
Agency:
Grayling
Services:
Photography

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Challenge

PA Media were commissioned to create a suite of creative portrait photo shoots of 38 different high street business owners, at their places of work, across England, Scotland, Wales and Northern Ireland to be used as social and editorial assets for national and regional media attention around this award.

Solution

The project was huge and required a good level of detail in schedule and logistics management. We consulted and met for weeks in advance with the client to meet their budget and decide on an appropriate photographic style that would tell the story of these business owners, in their high street’s and framed in a positive and heroic way. In an ideal scenario, and to maintain parity of look it would have been good to have used the same photographer and travelled them around the UK for about 3 weeks to capture all that was required. The reality was we had 7 working days, 38 locations to shoot, so we needed 5 photographers in total who could follow the brief and deliver some assets that felt aligned. The biggest issues were around availability of the shop owners and streamlining the travel plans of the photographers to minimise expenses cost. Also there was a VAST amount of imagery and editing required in the short amount of time available, but with these points the results were hugely successful and our clear line of communication at all times with our client meant a very positive working relationship and experience.


Results

PA photo desk released one image of each site (38 in total). The images appeared in print in the Daily Express, Daily Post (Wales), Western Mail, The Post, The Herald as well as numerous online hits with further coverage expected when the winners are announced.

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