Star Wars Stormtroopers Take Over London

Solution

With the story going live on Thursday 15th December to tie into the release of ‘Rogue One: A Star Wars Story’ in UK cinemas; our sell-in to online media began the day before. This helped to ensure that video desks were aware of the upcoming story and content.

Results

• The video secured on multiple national sites including the Evening Standard; Telegraph; Mail Online and the Independent. Coverage was also secured on Time Out, with the video currently at 34K likes, 31K shares and 3.3M views.
• PA video also ran the edited package and B-Roll and as a result of this, the video was picked up by BT and the Belfast Telegraph.
• We also received a B-Roll request from CNN the following day, meaning that the coverage reached an international audience.
• Overall an excellent range of coverage was secured across national sites and international broadcasters.