Viral content from PA available via API; fresh and unique stories

PA’s viral content is designed to deliver fresh and unique stories that really stand out from the crowd. We offer up the best content,
original features and unusual takes on the day’s events which are all begging to be shared.

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A focus on the
hottest trending stories

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High quality images & videos
sourced from our teams

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We combine the best of social
media to drive the story

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All our stories are
designed for sharing

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Drawing on 150 years of experience

Our viral stories give you the type of offbeat commentary you didn’t think you could get from the PA
– whether it’s news, sport or just something weird that’s breaking the internet.

Delivery methods


Our content API is a great way to increase engagement with your readership in a cost effective way. With up to five rich media assets attached to every story, your platform can instantly access stories ready for digital use, helping it to become more up-to-date, more engaging and more shareable.

Download portal

For customers who wish to manually access our stories on an ad-hoc basis, we can offer a subscription to our download portal, where the relevant assets can be accessed on a story-by-story basis.

Our latest viral stories

  • People from the Muslim community have raised more than £12,000 for the Westminster attack victims and their families
    Hundreds of Muslims have come together to donate more than £12,000 for the victims of the Westminster terror attack and their families, smashing an initial target of £10,000 in less than 15 hours. The LaunchGood fundraising page, called Muslims United for London, was set up by Londoner Muddassar Ahme, who...
  • Quiz: How much do you remember about these old Premier League grounds?
    Everton look set for a move to a new stadium after a deal for a site at Bramley Moore Dock was agreed. And with that in mind, we wondered how much football fans remembered of grounds from the past – after all, many only stopped showing live football relatively recently....
  • Everything we know a day on from the Westminster attack
    A massive police operation is under way into the car and knife terror attack that shook the heart of London yesterday. These are the latest developments:What do we know about the attacker?Flowers left outside New Scotland Yard (Jonathan Brady/PA)Scotland Yard have formally identified the man believed to be responsible for...
  • New design sketch hints at appearance of the most powerful road-going McLaren
    McLaren has teased a new design sketch of its upcoming ‘Hyper-GT’, which will become the carmaker’s most powerful and most aerodynamic road-going model. This new sketch focuses on the rear three-quarters of the hotly anticipated car – codenamed BP23 – and expands on a bird’s eye sketch revealed at the...
  • Here’s everything we know so far about the Westminster attack victims
    So far, we know that Keith Palmer, Aysha Frade and Kurt Cochran tragically died in the Westminster terror attack. But who were they? Here is everything we know so far about the victims. Keith Palmer(Metropolitan Police/PA)Pc Palmer was the unarmed police officer who was stabbed by the attacker outside Parliament....
  • Enzo Zidane’s glorious training goal had a little of his dad about it
    There can’t be many with bigger shoes to fill than Enzo Zidane, son of Zinedine, scorer of two World Cup final goals and the greatest Champions League volley of all time. But the 21-year-old, who scored on his Real Madrid debut in November, has been showing that, in training at...


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