Powering market-leading platforms
Captivating global audiences with multimedia solutions for the betting world
Trading Tool
Part of our continually evolving horse racing coverage, we can now provide trading teams with an automated pricing solution that produces real time fixed odds. Discover how you can improve trading efficiency whilst increasing betting volume for your sportsbook.
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Horse Racing data
If you’re keen to learn more about our horse racing data, read our blog post where Richard Store answers some of the most asked questions about our coverage.
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Shaped by integrity, driven by change
PA Betting Services are a leading supplier of multimedia solutions for the betting industry. With a legacy of serving the racing and betting industry that stretches back over 60 years, our services are underpinned by our unrivalled horse and greyhound racing coverage and our reputation for speed and accuracy.
Delivering a range of solutions for content, data and much more, we are committed to exploring new markets and products to help customers engage with audiences and drive activity to the racing and betting industry having provided content to the market for over 60 years. We provide a range of products including live data, form guides, statistics covering the past 100 years, editorial content, images, graphics and infographics as well as hosted solutions.
We pride ourselves on our accuracy and breadth of coverage, making us the most comprehensive international horse racing, greyhound and sports betting content supplier.
Horse Racing Data
We supply official horse racing data for UK, Ireland, US, South Africa, Australia and India. Delivered for both print and online, we provide data, racecards, silks, form, tipping, live shows and results for:
- Every meeting in the UK, Ireland, South Africa and Dubai
- Selected meetings from the United States, Australia and India
- Selected Group One races from around the world.
Greyhound Data
PA Betting Services plays a pivotal role in the UK greyhound industry providing data products in both print and digital format, as well as carrying out a range of industry services:
- Official greyhound form database manager for the Greyhound Board of Great Britain (GBGB).
- Greyhound data including racecards, form, tipping, live shows and results delivered to meetings across the UK.
- Racecard and raceday distribution to a wide selection of greyhound tracks throughout UK.
Trading Tool
Automated pricing solution to improve efficiency for trading teams
In partnership with Racing and Sports, our new trading tool automatically produces real time odds to help increase betting volume for your sportsbook.
Underpinned by AI-powered algorithms, our trading tool can reduce the burden of manual trading to save you time and resource, whilst also combating cost arbitrage and protecting your sportsbook from exploitation.
Digital Content Solutions
Multimedia bespoke content designed to captivate betting audiences
PA Betting Services, through its experienced and multi-skilled team, is superbly placed to produce compelling multimedia content for the sport and betting world.
We provide a range of bespoke digital content solutions that can provide you with rich, multimedia content to enhance your platform and improve ROI by driving customer interactions.
Audio Solutions
Engaging podcast and online radio content for betting audiences
In partnership with Sports Betting Media, PA Betting Services can enhance firm and operators’ content output with podcast and online radio solutions.
Designed to drive engagement with betting audiences, we can provide your platform with compelling audio content tailored to your requirements.
With a range of topics covered, our audio solutions can enhance your offering to consumers and help you reach previously untapped audiences.
Hosted solutions and other products
Equus
Equus provides a range of responsive, data-driven products designed to facilitate the betting experience for horse racing audiences whilst enhancing customer engagement and retention.
BRAG
BRAG (Betting, Racing and Gaming Briefing) is a popular solution to information overload, keeping subscribers in-the-know about innovations and developments in this rapidly evolving sector.
Vector Silks
Our Vector Silks service delivers previously unachievable horse racing silks graphics in a fully flexible format, to engage your customers across all your business channels.
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