Course Description
This hands-on course equips the journalist with the writing skills and newsgathering techniques needed to be an effective sports writer. It deals with different styles for match reports, interviews, sports features and columns; how to analyse and interpret statistics and looks at visual opportunities. The course also looks at different sources and angles and how to nurture contacts and find exclusives.
Who Should Attend?
Sports reporters wanting to develop their skills or general reporters wanting to make the switch to sport.
Course Outline
- Sport in print and on the web – an overview
- Back to basics: the match report – common faults and weaknesses
- Tips on improving your match report
- Analysis and interpretation – helping the reader understand ‘why’ instead of telling them ‘what’
- Humour and comment – what keeps the reader coming back for more
- Statistics and graphics some ideas on how to use them effectively
- Writing tips – things to avoid. Making your words work harder
- Structure and style tips
- Missed opportunities and story development – making the most of what you’ve got
- Getting the most out of sports clubs – helping them to help you
- How the web has changed things – tips on understanding what the audience wants online.
There’s more to being a sports writer than producing predictable match reports. This course will take a broader view of the craft and equip delegates with the tools to make them into the complete sports all-rounder.
Course Length
- Two days.
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