Course Description
This practical course teaches effective newspaper marketing, in particular creating promotional panels, bill writing, attaining new readers and keeping existing ones.
Who Should Attend?
- Journalists
- Artists
- Sales staff with responsibility for the content and design of front page blurbs and bills.
Course Outline
- Reach new markets
- Write content that sells
- Learn effective bill and blurb writing
- Correctly target and place bill posters in the right locations
- Typography
- Front page techniques
- Develop effective blurb design techniques.
Testimonial
"Excellent – it didn’t tell me what I already knew, I liked the attitude of the course tutor who gave some very useful feedback on the practical work. I will definitely recommend this course to my colleagues.”
(Communications officer, Department for innovation, universities and skills)
Course Length
- One day
Prices
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