Course Description
This course makes sure that your fonts are appropriate, readable and legible. We provide an in depth view on typography in modern publishing for print and the web. We move beyond choosing the right font and look at the characteristics of type.
Who Should Attend?
- Editors
- Designers
- Production Journalists
- Anyone who influences the choice of typography in any medium.
Course Outline
- Analysis of your content
- Introduction to typography, from Caxton to digital
- The font families and their attributes
- Readibility Vs Legibility
- Common typographical mistakes and how to avoid them
- Capital Vs lower case
- Typography as a branding tool
- Typography for different markets
- Optimum column widths
- Kerning, tracking and font manipulation
- Spacing and leading
- The dos and don'ts of colour typography
- Effective use of fonts online (including system fonts)
- Legibility across different screen sizes and readers
- Font smoothing in different internet browsers
Typography and design is a highly intensive course and is dedicated to providing you with the broadest reach of guidance in making your content of the highest quality.
Course Length
- One day
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