Press Association

Press Association

Redesigning the Newspaper

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Course Description

This course offers practical advice on how your newspaper can be changed for the better. This is a structured step-by-step guide to ensure a confident redesign.

Who Should Attend?

  • Editors and designers
  • Anyone who takes overall responsibility for the design of a newspaper or particular section.

Course Outline

  • What are the reasons to redesign
  • Understand the perils of redesign and how to avoid them
  • Develop the "designer's checklist"
  • Analyse your market place
  • Write effective titlepieces and mastheads
  • Work on typography
  • Develop a colour policy
  • Redesign your publication's front page
  • Section by section
  • Sew Structuring
  • Signposting
  • Artwork and graphics
  • Creating dummy pages
  • To research or not to research
  • Retrainng the staff
  • Telling the readers and advertisers
  • Timetable of implementation

Through our small, focussed course groups we take a deep look into your publication and provide experienced guidance on which changes and design updates will work in the current and developing print media environment.

Course Length

  • Three days

 

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