Press Association

Course Description

Redraw your publication to make it modern and relevant for your readership. This essential workshop covers design and layout in theory and in practice. You will leave with a det of proofs and templates for a new-look publication.

Who Should Attend?

• Anyone who takes responsibility for a company newsletter, in-house journal or club publication.

Course Outline

• Analyse your publication's strategy and how it fares
• Learn how to reach the relevant target market
• Efficiently analyse your content
• Draw up a design checklist
• Titlepieces and mastheads
• Column grids
• Colour
• Typography
• Writing styles
• Artwork
• layout
• Headline writing
• Use of pictures
• Introduction to the software (Quark, InDesign, Photoshop
• Complete exercises in creating real pages and templates

Testimonial

We were provided with a selection of elegant design suggestions and he (Peter Sands) provided helpful guidance to the team helping us to arrive at a concensus on the new design. We were given really helpful advice and tips on using the news design. Six months into the new design we commissioned a feedback report from Peter Sands, which he delivered personally to us at our offices. We found this very helpful as he picked up on areas where we had gone slightly astray - but also gave us great affirmation that we were basically on track and heading in the right direction.

(Rachael Middleton, Managing Editor, Library and Information Update magazine)
 

Course Length

• Two days.

Price

• £630 +VAT