Course Description
An essential workshop for sub editors at all levels to sharpen their headline skills. This workshop deals with building effective images, headlining mediocre stories, when to pun (and when not to) and gives delegates a 20 point guide to writing better headlines.
Who Should Attend?
- Anyone involved in writing headlines for publication.
Course Outline
- Our trainers advertise your titles headlines
- Distinguish between different headlines for different readerships
- Understand the purpose of the headline
- Effectively use staplines and subdecks
- Use effective words and turn-off words
- Understand what makes good and bad puns
- Use of correct headlining pictures
- Use the right key words in a story
- Make your content safe and accurate
- Attractively headline mediocre stories
- Learn the 20 rules that govern headline writing
- Undertake practical tasks in headline writing
Testimonial
"My staff were transformed and inspired by the headline writing course, they turned up world-weary, like their headlines and came out as born again subs. Within days, tired old headlines were replaced with crisp, hard hitting and yes, even humorous headlines...the paper came alive again.
(Richard Bowyer, Deputy Editor, The Sentinel, Stoke on Trent)
Course Length
- One day
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